Social Selling
Aug 26, 2025
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4 min read
Social selling on LinkedIn continues to shift away from cold outreach toward trust-building, content-driven engagement, and structured measurement. The strongest posts show that credibility, relationship-building, and pipeline attribution dominate the agenda, with SSI and new tools seen as enablers rather than end goals.
Aug 13, 2025
3 min read
In the past two weeks, LinkedIn activity in the social selling space has centered on three dominant areas: sharpening sales strategies, spotlighting product innovation, and advancing employee advocacy. Thought leadership posts reinforced the value of relationship-first engagement, while AI adoption was framed as an enabler that must be balanced with authenticity. The conversation highlighted LinkedIn’s dual role as a trust engine and a revenue channel.
Jul 30, 2025
Over the past two weeks, LinkedIn’s social‐selling leaders have doubled‐down on data‐driven playbooks, AI‐powered tools and culture‐centric advocacy. The common thread is precision: using insight, not instinct, to win attention and pipeline while building trust at scale. Below is a consulting‐style synthesis of the key themes.
