Best of LinkedIn: Social Selling CW 35/ 36

Presence replaces message-pushing, with consistent visibility outperforming sporadic, transactional outreach

Sellers position themselves as problem solvers, aiming to become investable rather than merely visible

Trust-building and psychology emerge as prerequisites for conversion, reducing friction in later conversations

Public problem solving creates credibility and expands referral opportunities at scale

Consistency and credibility compound into measurable results more reliably than campaign-style bursts

Text-only posts regained effectiveness, but engagement depth and conversion remained context-dependent

Video brought storytelling depth, while images helped anchor attention in high-noise feeds

Strong opening hooks increased retention, with storytelling driving qualified interaction

Mixing formats by objective proved more reliable than prioritizing any single creative type

Personal framing of corporate content translated information into relatable and engaging value

Depth and topical relevance proved more important than sheer posting frequency

Golden-hour tactics lost importance compared to maintaining a steady posting cadence

Mobile-first structuring with short, scannable content lifted dwell time and saves

Links in comments remained pragmatic, but engagement quality outweighed technical placement

Relevance signals and content density drove algorithmic amplification over quick-fix hacks

Soft, contextual messages opened dialogues more effectively than hard asks

Engaging within buyer ecosystems and networks increased conversion versus cold targeting

CTAs tailored to buying stage replaced one-size-fits-all messaging

Signals from engagement provided better triggers for outreach than activity volume

Follow-up discipline shifted towards pipeline-building rather than chasing vanity interaction

Broad-based advocacy outperformed selective approaches by amplifying diverse employee voices

Training and enablement assets lowered activation barriers and encouraged consistent use

Employee storytelling outperformed corporate brand messaging in credibility and resonance

Simple mechanics like leaderboards and competitions drove higher internal activity

Multi-functional advocacy created cross-departmental reach beyond marketing-driven campaigns

Measurement shifted from follower counts to pipeline-linked business impact

Signals were operationalized into outreach triggers and content adjustments

AI tools enhanced workflow speed but did not replace judgment or narrative quality

Weekly reviews of topics, formats, and cadence created tighter feedback loops

Playbooks evolved towards adaptive frameworks informed by real engagement data

Clear ICP definition in profiles increased credibility and reduced cognitive overload

Headlines and About sections worked best when outcome-focused and evidence-backed

Social proof and case-led positioning lowered barriers to initial engagement

Public problem-solving aligned positioning with market pulls rather than self-promotion

Profiles that tightly matched activity with audience expectations created stronger conversion paths