Best of LinkedIn: AI in B2B Marketing CW 47/ 48

These two weeks spotlighted disciplined execution over tool chasing. Practitioners pushed AI from scattered pilots to structured workflows with human-in-the-loop guardrails. Strategy, data hygiene, and agent orchestration emerged as the levers that actually move pipeline.

Best of LinkedIn: Social Selling CW 47/ 48

The last two weeks in social selling were defined by a push toward stronger credibility, tighter ICP relevance, and more selective use of AI that preserves trust. Momentum shifted to teams that treat profile clarity and content quality as a system, then reinforce it with steady, human engagement. The shared theme was simple, visibility now follows usefulness and authenticity, not volume.

Strategic B2B Marketing CW 47/48

Best of LinkedIn: Channel Marketing CW 47/ 48

Channel marketing conversations over the last two weeks centered on marketplace scale, AI infused partnering, and tighter revenue mechanics. Partners were positioned less as sales add on and more as co-owners of pipeline, adoption, and renewals. The strongest signals pointed to disciplined, always on programs supported by better data, incentives, and partner experience.

B2B Marketing Awards 2025: Recognizing the Masters of Modern B2B Marketing

B2B Marketing Awards revealed a very consistent view of effective B2B marketing. The stories clustered around multi award winning teams, launch excellence, ecosystem plays, purpose led initiatives and AI enabled experiences. The points below summarise what stood out by segment and where the energy in B2B marketing is now concentrated.

Best of LinkedIn: MarTech Insights CW 46/ 47

Over the past two weeks the MarTech community concentrated on operational excellence, AI adoption, and measurable performance gains. Conversations and case studies emphasized the value of structured data, experimentation, and integrated stacks that support scalable personalization. The period also showcased strong momentum around AI-augmented marketing workflows and insights-driven revenue models.

Best of LinkedIn: Go-to-Market CW 46/ 47

Over the past two weeks, LinkedIn GTM conversations focused on building operating systems, not isolated campaigns. Strategy, systems, AI and talent came together into more engineered motions. Practitioners treated GTM Engineering as the connective tissue between data, tools and revenue.

Best of LinkedIn: Field Marketing CW 46/ 47

Over the last two weeks, Field Marketing conversations centered on making events a repeatable growth engine despite budget pressure. The focus shifted from scale to depth, from one off shows to year-round community, and from tool sprawl to thoughtful tech choices including pragmatic AI. Below is a segmented synthesis of the dominant themes and concrete highlights.

Best of LinkedIn: Account-based Marketing CW 46/ 47

The past two weeks showed a clear shift toward precision, efficiency, and signal quality across the ABM landscape. Marketers focused on improving measurement, strengthening personalization, and fixing weaknesses in LinkedIn and GTM execution. New techniques and tooling point toward a more operationally mature ABM motion.

Best of LinkedIn: AI in B2B Marketing CW 45/ 46

The past two weeks in AI for B2B marketing focused on turning experiments into repeatable GTM systems. Teams stressed clear use cases, robust foundations and human oversight as AI moved deeper into sales, marketing and customer success workflows. New platforms, books and enablement programs signalled that AI in GTM is entering an operational, playbook-driven phase rather than a hype cycle.

Best of LinkedIn: Social Selling CW 45/ 46

Across these two weeks of LinkedIn activity, social selling clearly shifted from cold outreach to trust led relationship building and employee advocacy. Creators and practitioners emphasized how advocacy, content quality and platform know how now decide visibility, pipeline and talent outcomes. New product updates, AI features and execution playbooks showed how social sellers translate these principles into repeatable routines.

Best of LinkedIn: Channel Marketing CW 45/ 46

Channel leaders spent the last two weeks shifting from isolated campaigns to ecosystem-grade execution. The most active voices focused on co-sell motions with hyperscalers, tighter partner governance and smarter use of AI in marketing. Beneath the noise, a clear pattern emerges. channel marketing is becoming more operational, more data led and more human at the same time.

Best of LinkedIn: MarTech Insights CW 44/ 45

Over these two weeks, practitioners and vendors converged on a common theme. AI only creates value when it sits on trusted data and well run processes. The spotlight shifted from buying more tools to orchestrating what already exists, with agentic architectures, CDPs, and marketing operations discipline doing the heavy lifting.

Best of LinkedIn: Go-to-Market CW 44/ 45

GTM teams move from experimentation to structured execution, especially in engineering and AI. Founders, operators and advisors converge on a simple message. Sustainable growth now depends on integrated systems, sharper talent choices and disciplined use of technology, not more tools or headcount.

Best of LinkedIn: Field Marketing CW 44/ 45

Two weeks of LinkedIn conversations point to a harder return-on-effort mindset in field marketing. Execution quality, pipeline truth, and partner leverage dominate the narrative, with sharper expectations for content, data, and post-event follow through.

Best of LinkedIn: Account-based Marketing CW 44/ 45

The last two weeks showed ABM operators doubling down on disciplined orchestration, cleaner data, and AI that augments execution without eroding buyer trust. Product updates focused on intent visibility and ad personalization. Execution playbooks stressed alignment, research depth, and message-market precision.

The Global ABM Conference 2025: Transforming B2B Success with AI, Intent Data, and Customer-Centric Innovation

ABM matured into a cross-functional operating model, with AI discussed as an accelerant rather than a shortcut. Creative differentiation, data discipline, and revenue alignment framed the practical playbook.

Best of LinkedIn: AI in B2B Marketing CW 43/ 44

The last two weeks showed pragmatic AI adoption across B2B go-to-market. Conversations clustered around agentic SDR workflows, content acceleration, and data fundamentals. Teams moved from experiments to system design, with orchestration and governance emerging as the success hinge.

Best of LinkedIn: Social Selling CW 43/ 44

The conversation on LinkedIn centered on quality over volume, trust-building through dialogue, and sharper points of view. Voices highlighted practical playbooks, paid amplification hygiene, and skepticism toward vanity metrics, with clear guidance for teams to reallocate effort where it compounds.

Best of LinkedIn: Channel Marketing CW 43/ 44

An intense two weeks highlighted how partnerships, marketplaces, and AI are reshaping channel execution. Conference conversations, program launches, and pragmatic playbooks point to tighter alignment, faster activation, and value-led co-selling.

Best of LinkedIn: MarTech Insights CW 42/ 43

The past two weeks signaled a pragmatic reset in MarTech. Leaders prioritized process over tools, positioned agentic AI as an orchestration layer, and doubled down on clean data flows. Partnerships and selective product updates underlined a shift from hype to execution.

Best of LinkedIn: Go-to-Market CW 42/ 43

The period spotlighted a shift from isolated tactics to orchestrated, system-led GTM. AI-driven workflows matured from talk to practice, while the GTM Engineer role crystallized as the connective tissue across data, product, and revenue.

Best of LinkedIn: Field Marketing CW 42/ 43

Over the last two weeks, Field Marketing conversations centered on disciplined ROI, sales alignment, and pre-committed meetings. Execution advice replaced hype, with clear guidance on objectives, qualification, and post-event momentum. Launch tactics and compliance nuances rounded out a practical, operator-first cycle.

Best of LinkedIn: Account-based Marketing CW 42/ 43

Across the last two weeks, ABM leaders doubled down on tighter ICP definition, buyer-timing, and orchestration with sales. Platform updates on LinkedIn and Demandbase, plus practical playbooks for intent, measurement, and outbound, point to a more disciplined, revenue-anchored motion.

Best of LinkedIn: AI in B2B Marketing CW 41/ 42

These two weeks showed AI moving from experiments to execution in B2B marketing. Leaders focused on agentized workflows, cleaner data, and brand-safe creativity at scale. Momentum concentrated in SDR automation, creative ops, and full-funnel media while CMOs calibrated build-versus-buy decisions.