Best of LinkedIn: Account-based Marketing CW 02/ 03

Across this two week slice of LinkedIn, ABM practitioners converge on a clear direction for 2026. ABM is treated less as a sequence of campaigns and more as a connected operating system spanning strategy, data and execution. The segments below distil how targeting, AI, outbound and leadership mindsets are evolving, plus the product and program highlights that anchor those shifts.

Best of LinkedIn: AI in B2B Marketing CW 51 - 02

LinkedIn conversation shifted from generic AI hype to concrete GTM execution. Practitioners focused on strategy, data foundations, and human judgment as the real constraints. New tools, acquisitions, and experiments showed how quickly AI is reshaping SDR work, content visibility, and marketing operating models.

Best of LinkedIn: Social Selling CW 51 - 02

Leading voices on LinkedIn have treated social selling less as a side activity and more as an operating system for growth. Employee advocacy, founder led brands and disciplined outreach routines dominate, supported by new learning programs and integrated tooling that bring structure, measurement and scale to social channels.

Best of LinkedIn: Channel Marketing CW 51 - 02

Recent discussion highlights a clear shift in how channel marketing is being rethought. Attention has moved away from tactical execution toward structural changes in partner strategy, platform design, and AI-driven decision making, with a consistent emphasis on scale, focus, and measurable partner impact.

Best of LinkedIn: MarTech Insights CW 50 - 01

The last four weeks in MarTech highlighted a clear shift from tool-centric thinking to operating-model, data, and AI maturity. Leaders focused on making AI practical, tightening governance and privacy, and simplifying stacks to drive real business outcomes rather than experimentation.

Best of LinkedIn: Go-to-Market CW 50 - 01

GTM leaders focused less on one off tactics and more on engineered systems. AI moved into the operating fabric of sales and marketing, while strategy, RevOps and leadership practices were reworked to support durable growth. The result is a go to market discipline that looks more like an integrated operating model than a loose set of campaigns.

Best of LinkedIn: Field Marketing CW 50 - 01

Field marketers are reframing events as strategic GTM infrastructure, not isolated campaigns. Conversations across the fortnight converged on three themes: disciplined revenue impact, human-centric experiences and targeted use of technology to scale what works. New newsletters, playbooks and tools show that practitioners are codifying these lessons into reusable systems.

Best of LinkedIn: Account-based Marketing CW 50 - 01

ABM conversations converged on a clear shift. Teams are treating ABM less like a campaign wrapper and more like a revenue operating system, built around buying groups, early intent, and disciplined orchestration. AI and new workflow integrations are accelerating research and personalization, but LinkedIn consistently stressed that strategy, data quality, and execution cadence still decide outcomes.

Best of LinkedIn: AI in B2B Marketing CW 49/ 50

Across these two weeks of LinkedIn conversations, AI in B2B marketing shifted from generic hype to concrete operating models. Practitioners focused on where AI truly compounds value. data foundations, outbound orchestration, GTM design, and brand visibility in an AI first search world. New products and partnerships reinforced one clear theme. AI only performs when it is tightly wired into strategy, systems, and human judgment.

Best of LinkedIn: Channel Marketing CW 49/ 50

Channel marketing leaders packed a lot into these two weeks, from marketplace innovation to new multi partner playbooks. The signal is clear. routes to market are diversifying, operations are professionalizing, and AI is quietly reshaping how channel teams work. The common thread is a shift from ad hoc activities to disciplined systems that tie partner activity directly to revenue and customer outcomes.

Best of LinkedIn: MarTech Insights CW 48/ 49

MarTech conversations over these two weeks converge on a clear message. the future stack will be agentic and AI powered, but only teams with strong operating models and clean data will capture the upside. Vendors are racing to unify platforms and workflow, while practitioners quietly fix leaks in funnels, operating models, and customer data foundations.

Best of LinkedIn: Go-to-Market CW 48/ 49

Go-to-market conversations centered on operational discipline powered by AI, system design, and ecosystem plays. The period highlighted concrete integrations, role evolution around GTM engineering, and renewed focus on truth-based positioning and clean data as growth enablers.

Best of LinkedIn: Field Marketing CW 48/ 49

Field marketing over the last two weeks centered on events as a revenue engine, with a clear pivot toward relationship depth, disciplined ROI, and a rapidly consolidating event tech stack. The selected posts collectively signal that 2026 planning starts now, and that the teams who connect experience design, data, and follow up will win.

Best of LinkedIn: Account-based Marketing CW 48/ 49

ABM conversations shifted from campaign tuning toward full GTM execution. Practitioners emphasized tighter ICP discipline, outcome-based measurement, experience led engagement, and AI enabled orchestration. Vendor narratives reinforced this move, positioning ABM platforms as commercial operating systems rather than standalone tools.

Best of LinkedIn: AI in B2B Marketing CW 47/ 48

These two weeks spotlighted disciplined execution over tool chasing. Practitioners pushed AI from scattered pilots to structured workflows with human-in-the-loop guardrails. Strategy, data hygiene, and agent orchestration emerged as the levers that actually move pipeline.

Best of LinkedIn: Social Selling CW 47/ 48

The last two weeks in social selling were defined by a push toward stronger credibility, tighter ICP relevance, and more selective use of AI that preserves trust. Momentum shifted to teams that treat profile clarity and content quality as a system, then reinforce it with steady, human engagement. The shared theme was simple, visibility now follows usefulness and authenticity, not volume.

Strategic B2B Marketing CW 47/48

Best of LinkedIn: Channel Marketing CW 47/ 48

Channel marketing conversations over the last two weeks centered on marketplace scale, AI infused partnering, and tighter revenue mechanics. Partners were positioned less as sales add on and more as co-owners of pipeline, adoption, and renewals. The strongest signals pointed to disciplined, always on programs supported by better data, incentives, and partner experience.

B2B Marketing Awards 2025: Recognizing the Masters of Modern B2B Marketing

B2B Marketing Awards revealed a very consistent view of effective B2B marketing. The stories clustered around multi award winning teams, launch excellence, ecosystem plays, purpose led initiatives and AI enabled experiences. The points below summarise what stood out by segment and where the energy in B2B marketing is now concentrated.

Best of LinkedIn: MarTech Insights CW 46/ 47

Over the past two weeks the MarTech community concentrated on operational excellence, AI adoption, and measurable performance gains. Conversations and case studies emphasized the value of structured data, experimentation, and integrated stacks that support scalable personalization. The period also showcased strong momentum around AI-augmented marketing workflows and insights-driven revenue models.

Best of LinkedIn: Go-to-Market CW 46/ 47

Over the past two weeks, LinkedIn GTM conversations focused on building operating systems, not isolated campaigns. Strategy, systems, AI and talent came together into more engineered motions. Practitioners treated GTM Engineering as the connective tissue between data, tools and revenue.

Best of LinkedIn: Field Marketing CW 46/ 47

Over the last two weeks, Field Marketing conversations centered on making events a repeatable growth engine despite budget pressure. The focus shifted from scale to depth, from one off shows to year-round community, and from tool sprawl to thoughtful tech choices including pragmatic AI. Below is a segmented synthesis of the dominant themes and concrete highlights.

Best of LinkedIn: Account-based Marketing CW 46/ 47

The past two weeks showed a clear shift toward precision, efficiency, and signal quality across the ABM landscape. Marketers focused on improving measurement, strengthening personalization, and fixing weaknesses in LinkedIn and GTM execution. New techniques and tooling point toward a more operationally mature ABM motion.

Best of LinkedIn: AI in B2B Marketing CW 45/ 46

The past two weeks in AI for B2B marketing focused on turning experiments into repeatable GTM systems. Teams stressed clear use cases, robust foundations and human oversight as AI moved deeper into sales, marketing and customer success workflows. New platforms, books and enablement programs signalled that AI in GTM is entering an operational, playbook-driven phase rather than a hype cycle.

Best of LinkedIn: Social Selling CW 45/ 46

Across these two weeks of LinkedIn activity, social selling clearly shifted from cold outreach to trust led relationship building and employee advocacy. Creators and practitioners emphasized how advocacy, content quality and platform know how now decide visibility, pipeline and talent outcomes. New product updates, AI features and execution playbooks showed how social sellers translate these principles into repeatable routines.