Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
If you prefer listening, check out our podcast summarizing the most relevant insights from Social Selling CW 05/ 06:
Employee Advocacy Shifts from Mandate to Ownership
Voluntary advocacy outperforms enforced participation in engagement and cultural impact
Trust, autonomy, and voice are positioned as core drivers of sustainable reach
Companies without formal training or policy frameworks are exposing themselves to brand and compliance risks
High-performing programs combine enablement, clarity, and measurement instead of quotas and scripts
Advocacy is reframed as a growth lever tied to engagement and revenue, not a communications exercise
LinkedIn Algorithm Literacy Becomes a Competitive Advantage
Growing focus on understanding profile scores, visibility mechanics, and engagement signals
Reach is increasingly treated as a measurable asset rather than a random outcome
Follower milestones are used as proof of strategic consistency and positioning strength
Algorithm-aware content structures are positioned as differentiators in crowded feeds
Personal performance metrics are gaining transparency and accountability
Social Selling is described as a repeatable pipeline engine, not an individual talent
Integration of LinkedIn activity with CRM, prospecting workflows, and sales cadence is emphasized
Clear positioning, message-market fit, and profile optimization are treated as foundational
Execution discipline outweighs sporadic posting activity
Leaders are building frameworks that connect visibility to commercial outcomes
AI and Automation Reshape Content and Outreach
AI is increasingly embedded in content creation, idea generation, and message refinement
Automation tools are positioned as multipliers for scale, not replacements for authenticity
Discussions highlight the balance between efficiency gains and loss of human tone
AI-enabled workflows are reducing friction in prospecting and follow-up
Early adopters treat AI as infrastructure within their Social Selling stack
Personal Branding Evolves Toward Authority Positioning
Profiles are optimized as strategic landing pages rather than digital CVs
Niche positioning and clarity of expertise are emphasized over broad messaging
Consistency and narrative coherence drive perceived authority
Creator-style thinking enters B2B selling environments
Professionals are actively repositioning themselves around insight leadership
Structured Training and Enablement Gain Momentum
Formalized workshops, checklists, and playbooks are increasingly promoted
Organizations recognize skill gaps in advocacy and LinkedIn usage
Enablement is framed as risk mitigation and performance acceleration
Practical frameworks are prioritized over inspirational messaging
Measurement and continuous improvement loops are embedded into programs
Want to see the posts voices behind this summary?
This week’s roundup (CW 05/ 06) brings you the Best of LinkedIn on Social Selling:
→ 64 handpicked posts that cut through the noise
→ 32 fresh voices worth following
→ 1 deep dive you don’t want to miss
Social Selling Engine Design Moves to the Forefront