Fill Your Event Seats with the Right People – Even Without Existing Permissions
We help you identify and engage the right contacts based on your Ideal Customer Profile (ICP) - even if they’re not in your database.
Our LinkedIn outreach drives high-quality registrations that Sales and Marketing can’t reach alone.
Key Benefits
🎯 100% ICP-focused targeting
🔗 Personalized LinkedIn-based outreach
📈 Up to 60% acceptance and 30% reply rates
🧠 Powered by smart messaging & B2B experience
The Challenge - Why Most Event Campaigns Fail
Permissions?
Missing permissions block access to ideal contacts.
Sales?
Sales could/ should invite the right people - but often won’t.
CRM?
Unknown or outdated contact data undermines your targeting.
ROI?
ROI is impossible if the right people never register.
Everyone?
Open registrations attract irrelevant audiences.
No-Shows?
No-shows waste seats, budget, and effort - especially last minute.
Our Event Attendee Acquisition Formula
Define your ICP & find the right accounts and contacts: We research, screen, and select high-value targets based on your goals
Craft messages that drive interest and conversations: We write compelling, personalized outreach that gets responses
Use your LinkedIn profiles to build trust: We manage LinkedIn outreach via your team’s profiles - sales, marketing, or community
Leverage automation & personalization: Smart tools meet human judgment for maximum effectiveness, without the “spammy” feel
Enterprise-grade security and experience: We’ve done this at scale for clients like T-Systems & Deutsche Telekom - and it started with our own team’s needs
You´re targeting enterprises in mid to high hierarchies?
Does it really work?
Yes! Over the past years, we haven’t received a single negative reply. The outcomes vary - from direct event registrations to strong conversation starters, and even concrete opportunities across all hierarchy levels. Below are a few examples of responses we’ve received in German.
Hallo [Name], Sehr gerne, würde mich interessieren welche Impulse es hierzu neu gibt. LG und einen schönen Abend [Name]
Group CDO, Software Company
Sehr geehrter Herr [Name], Interesse haben wir an Lösungen zur Prozessautomatisierung. Für ein Treffen würde ich Juni präferieren. Viele Grüße, [Name]
Chief Digital Strategy Officer, Research Institution
Hallo, vielen Dank für die Einladung. Könnten Sie mir bitte weitere Infos und die genaue Uhrzeit des Events zukommen lassen? Danke und freundliche Grüße, [Name]
Abteilungsleiter SAP HCM, IT Services focus HR
Hallo Frau [Name], danke für die Anfrage. Wie kann ich mir das Format vorstellen? Besten Dank und Gruß [Name]
COO, Automotive OEM
Guten Morgen Frau [Name], heute schaffe ich es nicht, ich versuche aber morgen kurz vorbeizuschauen! Ich gebe dann nochmal Bescheid. Danke für die Einladung. Gruss [Name]
Senior Manager Strategy, Automotive OEM
Please find the translated replies below:
Hello [Name], I'd be happy to! I'm curious to hear what new ideas or impulses there are on this topic. Best regards and have a nice evening, [Name]
Group CDO, Software Company
Dear Mr. [Name], we are interested in solutions for process automation. I would prefer to schedule a meeting in June. Best regards, [Name]
Chief Digital Strategy Officer, Research Institution
Hello, thank you very much for the invitation. Could you please send me more information and the exact time of the event? Thanks and kind regards, [Name]
Abteilungsleiter SAP HCM, IT Services focus HR
Hello Ms. [Name], thank you for your inquiry. Could you tell me what the format will look like? Many thanks and best regards, [Name]
COO, Automotive OEM
Good morning Ms. [Name], I won’t be able to make it today, but I’ll try to stop by briefly tomorrow! I’ll confirm again then. Thanks for the invitation. Regards, [Name]
Senior Manager Strategy, Automotive OEM
The marginal cost of an additional ICP attendee is low … but the payoff is high.
Trusted by
Case Example: Event Audience Acquisition for an IT Service Provider
An established IT service provider engaged us to support targeted attendee acquisition for a strategic event. The goal: attract relevant decision-makers from the automotive supplier industry.
Over the course of a 4-week campaign, we executed a focused LinkedIn outreach to 698 contacts, resulting in:
Importantly, we also leveraged contacts from previous campaigns, boosting efficiency and outreach volume.
How It Works – From Setup to Execution
Minimal effort for your team. Maximum outreach results. Steps:
Define targeting criteria (accounts, job titles, geography)
Prepare contact lists & personalized messages
Connect LinkedIn accounts (your team, or Frenus if needed)
Launch campaign & manage outreach for 8–10 weeks
Notify your team to respond to incoming messages
Receive post-campaign reports + reuse new contacts
Who is this for?
Field Marketing
Fill your events with qualified leads.
Event Manager
Boost attendance & engagement.
ABM Teams
Land your dream accounts with warm intros.
Sales Enablement
Give Sales what they never had: a filled room of real buyers.
