Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
If you prefer listening, check out our podcast summarizing the most relevant insights from Social Selling CW 07/ 08:
AI And Algorithm Reset
LinkedIn’s AI driven ranking model now determines distribution based on relevance, authority, and thematic clarity
Volume posting is losing effectiveness, strategic positioning and focused content pillars outperform activity alone
AI enhances reach and optimization, but credibility and personal perspective remain decisive
High performers rely on data driven refinement across accounts to continuously improve performance
Content quality and profile strength are evaluated together, weak positioning limits algorithmic lift
Content As Revenue Infrastructure
Content is positioned as a commercial asset directly tied to pipeline and revenue contribution
Clear target audience definition and repeatable formats outperform random publishing
Educational insights and practical frameworks drive stronger engagement than motivational narratives
Executive visibility strengthens brand authority and increases inbound demand
Consistency is treated as an operational discipline rather than a creative exercise
Engagement Over Broadcasting
Depth of conversation outweighs vanity metrics such as impressions and reactions
Transactional messaging and superficial tactics are losing credibility
Relationship building is framed as long term trust capital that compounds over time
Active participation in relevant discussions increases algorithmic visibility
Meaningful dialogue strengthens authority and improves conversion probability
Outbound And Pipeline Discipline
Cold outreach without contextual relevance faces declining response rates
Social Selling is integrated into structured prospecting workflows aligned with CRM processes
Insight led messaging replaces pitch driven direct messages
Coordinated sequences combining content, engagement, and outreach improve effectiveness
Personalization is becoming a minimum standard rather than a differentiator
Employee Advocacy And Team Leverage
Individual profiles consistently outperform company pages in organic reach
Voluntary advocacy generates stronger engagement than enforced participation
Trust, autonomy, and authentic voice drive sustainable visibility
Lack of formal enablement increases brand and compliance risk
High performing programs combine training, clarity, and measurement instead of quotas
Tools And Enablement
Automation and Sales Navigator are positioned as efficiency multipliers, not strategy replacements
Performance metrics such as SSI are used as diagnostic indicators for improvement
Structured measurement frameworks support scalable execution
Technology enhances execution quality but does not compensate for weak positioning
Strategic clarity remains the primary driver of sustainable growth
Want to see the posts voices behind this summary?
This week’s roundup (CW 07/ 08) brings you the Best of LinkedIn on Social Selling:
→ 71 handpicked posts that cut through the noise
→ 35 fresh voices worth following
→ 1 deep dive you don’t want to miss