Archive

Best of LinkedIn: MarTech Insights CW 48/ 49

MarTech conversations over these two weeks converge on a clear message. the future stack will be agentic and AI powered, but only teams with strong operating models and clean data will capture the upside. Vendors are racing to unify platforms and workflow, while practitioners quietly fix leaks in funnels, operating models, and customer data foundations.

Best of LinkedIn: Go-to-Market CW 48/ 49

Go-to-market conversations centered on operational discipline powered by AI, system design, and ecosystem plays. The period highlighted concrete integrations, role evolution around GTM engineering, and renewed focus on truth-based positioning and clean data as growth enablers.

Best of LinkedIn: Field Marketing CW 48/ 49

Field marketing over the last two weeks centered on events as a revenue engine, with a clear pivot toward relationship depth, disciplined ROI, and a rapidly consolidating event tech stack. The selected posts collectively signal that 2026 planning starts now, and that the teams who connect experience design, data, and follow up will win.

Best of LinkedIn: Account-based Marketing CW 48/ 49

ABM conversations shifted from campaign tuning toward full GTM execution. Practitioners emphasized tighter ICP discipline, outcome-based measurement, experience led engagement, and AI enabled orchestration. Vendor narratives reinforced this move, positioning ABM platforms as commercial operating systems rather than standalone tools.

Best of LinkedIn: AI in B2B Marketing CW 47/ 48

These two weeks spotlighted disciplined execution over tool chasing. Practitioners pushed AI from scattered pilots to structured workflows with human-in-the-loop guardrails. Strategy, data hygiene, and agent orchestration emerged as the levers that actually move pipeline.

Best of LinkedIn: Social Selling CW 47/ 48

The last two weeks in social selling were defined by a push toward stronger credibility, tighter ICP relevance, and more selective use of AI that preserves trust. Momentum shifted to teams that treat profile clarity and content quality as a system, then reinforce it with steady, human engagement. The shared theme was simple, visibility now follows usefulness and authenticity, not volume.

Strategic B2B Marketing CW 47/48

Best of LinkedIn: Channel Marketing CW 47/ 48

Channel marketing conversations over the last two weeks centered on marketplace scale, AI infused partnering, and tighter revenue mechanics. Partners were positioned less as sales add on and more as co-owners of pipeline, adoption, and renewals. The strongest signals pointed to disciplined, always on programs supported by better data, incentives, and partner experience.

B2B Marketing Awards 2025: Recognizing the Masters of Modern B2B Marketing

B2B Marketing Awards revealed a very consistent view of effective B2B marketing. The stories clustered around multi award winning teams, launch excellence, ecosystem plays, purpose led initiatives and AI enabled experiences. The points below summarise what stood out by segment and where the energy in B2B marketing is now concentrated.

Best of LinkedIn: MarTech Insights CW 46/ 47

Over the past two weeks the MarTech community concentrated on operational excellence, AI adoption, and measurable performance gains. Conversations and case studies emphasized the value of structured data, experimentation, and integrated stacks that support scalable personalization. The period also showcased strong momentum around AI-augmented marketing workflows and insights-driven revenue models.