Archive

Dive into a collection of past posts and rediscover timeless content.

Go-to-Market

Feb 19, 2026

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3 min read

Best of LinkedIn: Go-to-Market CW 06/ 07

Over the last two weeks, GTM voices on LinkedIn converged on a common theme. go-to-market is moving from scattered tactics to engineered systems. The discussion spans stacks, AI, roles and revenue models, with operators treating GTM design as seriously as product development.

Thomas Allgeyer

Field Marketing

Feb 18, 2026

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3 min read

Best of LinkedIn: Field Marketing CW 06/ 07

Over the past two weeks, field marketing conversations have shifted decisively from logistics to leverage. Leaders are rethinking event tech, AI, sales alignment, and measurement to turn in-person programs into structured revenue engines. The focus is no longer presence at events, but performance after them.

Thomas Allgeyer

ABM

Feb 17, 2026

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5 min read

Best of LinkedIn: Account-based Marketing CW 06/ 07

Over the past two weeks, Account-Based Marketing has clearly evolved beyond isolated pilots and tool experiments. The conversation is shifting toward signal-driven orchestration, AI-enabled execution, and tighter sales alignment. The common thread is discipline in account selection, data quality, and measurable revenue impact.

Thomas Allgeyer

AI in B2B Marketing

Feb 13, 2026

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4 min read

Best of LinkedIn: AI in B2B Marketing CW 05/ 06

Across the last two weeks, B2B practitioners have focused less on flashy AI demos and more on operating models, sales reality and brand control. The conversation moves from tools to systems, from replacement narratives to augmentation and from clicks to intent. The result is an emerging blueprint for AI-native go-to-market that remains firmly human led.

Thomas Allgeyer

Social Selling

Feb 11, 2026

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3 min read

Best of LinkedIn: Social Selling CW 05/ 06

Over the past two weeks, Social Selling conversations converged around three forces: algorithm literacy, structured enablement, and AI acceleration. The discussion moved beyond visibility tactics toward operational rigor, cultural change, and scalable revenue contribution. Social Selling is increasingly treated as a system, not a side activity.

Thomas Allgeyer

Channel Marketing

Feb 10, 2026

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3 min read

Best of LinkedIn: Channel Marketing CW 05/ 06

Over the past two weeks, Channel Marketing conversations shifted decisively toward measurable impact, operational focus, and platform-led scale. Leaders emphasized outcomes over activity, clearer partner economics, and the accelerating role of AI and marketplaces in driving predictable growth. The tone moved from experimentation to execution.

Thomas Allgeyer

MarTech Insights

Feb 6, 2026

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4 min read

Best of LinkedIn: MarTech Insights CW 04/ 05

The past two weeks in MarTech signaled a clear shift from tool accumulation to system-level clarity. Leaders focused on simplifying stacks, operationalizing AI, and redesigning operating models to reduce friction and improve execution. The conversation moved decisively from experimentation to durable impact.

Thomas Allgeyer

Go-to-Market

Feb 5, 2026

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3 min read

Best of LinkedIn: Go-to-Market CW 04/ 05

The last two weeks in Go-to-Market were defined by pragmatic simplification. Operators shifted focus from stack expansion to execution speed, AI-enabled workflows, and clearer ownership models. The dominant narrative emphasized fewer tools, clearer roles, and AI as an execution layer rather than a strategy layer.

Thomas Allgeyer

Field Marketing

Feb 4, 2026

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3 min read

Best of LinkedIn: Field Marketing CW 04/ 05

Field Marketing conversations over the past two weeks showed a clear shift from execution excellence toward strategic accountability. The focus moved decisively toward measurable impact, tighter alignment with sales, and more disciplined use of event technology. At the same time, practitioners questioned long-standing assumptions around scale, tooling, and ownership.

Thomas Allgeyer

ABM

Feb 3, 2026

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4 min read

Best of LinkedIn: Account-based Marketing CW 04/ 05

The last two weeks in Account-Based Marketing showed a clear shift from tooling obsession to execution discipline. Practitioners doubled down on segmentation quality, sales alignment, and practical AI use, while calling out vanity metrics and copy paste SaaS playbooks. The focus moved decisively toward pipeline impact and enterprise reality.

Thomas Allgeyer

Archive

Dive into a collection of past posts and rediscover timeless content.

Best of LinkedIn: Go-to-Market CW 06/ 07

Best of LinkedIn: Field Marketing CW 06/ 07

Best of LinkedIn: Account-based Marketing CW 06/ 07

Best of LinkedIn: AI in B2B Marketing CW 05/ 06

Best of LinkedIn: Social Selling CW 05/ 06

Best of LinkedIn: Channel Marketing CW 05/ 06

Best of LinkedIn: MarTech Insights CW 04/ 05

Best of LinkedIn: Go-to-Market CW 04/ 05

Best of LinkedIn: Field Marketing CW 04/ 05

Best of LinkedIn: Account-based Marketing CW 04/ 05

Strategic B2B Marketingby FRENUS

Strategic B2B Marketing
by FRENUS