We’re excited to share this LinkedIn RoundUp edition together with our partners B2B Marketing and SPOTONVISION - B2B Marketing Agency
At The European ABM Forum, on 26 March 2026, explore how leading companies are implementing account-based strategies to deliver growth no matter the market conditions.
What can you expect?
Keynotes & Panel Discussions: Expert insights and dynamic debates from ABM's biggest innovators on the latest industry trends
Workshops & Case Studies: Hands-on sessions based on real-life ABM campaigns that drive practical learning and collaborative problem-solving
Building new ABM connections: Vibrant networking and meetings to build your connections with ABM-ers from across Europe
Early Bird tickets on sale till 6th February!
And here is our Account-based Marketing Summary for CW 42/ 43
Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
If you prefer listening, check out our podcast summarizing the most relevant insights from Account Based Marketing CW 04/ 05:
ABM Strategy and Operating Model Maturity
ABM programs continue to fail when SaaS playbooks are copied into enterprise services and complex sales environments
Long buying cycles and committee driven decisions require ABM architectures built around readiness, not firmographics alone
Pipeline progression and sales adoption emerged as the primary success metrics, replacing engagement and reach
Sales and Marketing Alignment as the Core ABM Lever
Strong ABM performance depends on tight BDR and AE collaboration, not marketing owned execution
Sales input increasingly shapes account selection, content themes, and timing decisions
Shared goals and clear handoffs were highlighted as prerequisites for sustainable ABM impact
Segmentation, Targeting, and Intent Evolution
Account lists are being reworked into smaller, behavior driven micro audiences
Intent data is viewed as an enhancer, not a decision engine, and requires contextual validation
Effective targeting balances ICP fit with proximity building and relationship relevance
AI and Automation in Practical ABM Use
AI is being applied to remove manual prospecting and accelerate account research
Automation value is tied to speed and focus, not replacement of human judgment
Tools that directly support sales workflows gained credibility over generic AI platforms
LinkedIn as an ABM Execution Channel
LinkedIn is used increasingly for account familiarity and deal warming, not lead volume
Senior leader presence and consistent content surfaced as demand generation multipliers
Impressions and follower growth were openly challenged as weak indicators of buying intent
Tech Stack Rationalization and GTM Efficiency
Lean GTM stacks with clear roles outperform broad, expensive tool landscapes
Success is linked to orchestration across data, outreach, and content rather than tool count
ABX execution is framed as an operating discipline, not a software investment decision
Enterprise and Nearshore Specific ABM Patterns
Nearshore and technical services ABM requires different account signals and messaging logic
Vendor consolidation readiness and buyer risk perception shape targeting more than industry labels
Programs designed for quick internal wins are favored to prove ABM value before scaling
Want to see the posts voices behind this summary?
This week’s roundup (CW 04/ 05) brings you the Best of LinkedIn on Account Based Marketing:
→ 66 handpicked posts that cut through the noise
→ 30 fresh voices worth following
→ 1 deep dive you don’t want to miss