Best of LinkedIn: Go-to-Market CW 34/ 35
The past two weeks of LinkedIn GTM content pointed to an increasingly AI-native operating model, a clearer definition of GTM Engineering, and a return to first principles on ICP, positioning, and PMF. Leaders emphasized speed to insight, signal-based orchestration, and pragmatic stacks over maximalist tooling, with partnerships and enablement as enablers rather than afterthoughts.
