Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Strategic Frameworks & Operating Systems
A 1-Page SaaS Growth Plan gives CEOs a single view of objectives, resources, and lagging indicators – forcing ruthless prioritisation
Groove’s four-step framework stresses demand calendars first, then revenue orchestration; the cadence guards against reactive campaigns
Discovery Process Decks help teams re-benchmark product-market fit before chasing new segments, avoiding wasted spend
Operating Partners warn founders: delegate non-core tasks so leadership focus stays on fit, not feature creep
2025 road-maps emphasise “signals, precision, orchestration” over incremental tooling
Data Integrity & Infrastructure
Posts agree: a “data firewall” across CRM and marketing ops is prerequisite to trustworthy AI recommendations
Allbound architectures – combining outbound, content, and personal branding; replace linear funnels and close feedback loops faster
Finance teams emerge as under-used allies, supplying unit-economics discipline to GTM decisions and valuations
Brand-impact measurement frameworks surface as the missing link between top-funnel awareness and late-stage conversion
AI-Driven Acceleration
Mary Meeker’s latest AI review is cited as proof that buyers, not vendors, now control discovery; GTM must enable self-education
AI-native operators show how model outputs can shorten sales cycles when routed directly into playbooks
Experts caution: treat AI enablement as an operating-model shift, not a tactical bolt-on
Product & Tool Highlights
ZoomInfo GTM Studio routes high-intent website visitors previously tagged Closed-Lost back to sales, reviving dormant pipeline
HubSpot Deep-Research Connector ties long-form investigative insights to CRM action items, tightening discovery-to-proposal hand-offs
Groove’s weekly series operationalises its framework with templates for demand calendars and signal checkpoints
Data-firewall concepts and signal-orchestration platforms gain traction as the next tech-stack upgrade cycle
Partnership & Efficiency Plays
PartnerStack’s update shows that shifting spend to partner-led channels cut pipeline-acquisition cost by roughly one-third while lifting deal value by more than half
Thought-leaders underscore that alliances with finance, compliance, and ecosystem partners unlock risk mitigation and valuation premiums
Want to see the posts voices behind this summary?
This week’s roundup (CW 22/ 23) brings you the Best of LinkedIn on Go-to-Market:
→ 68 handpicked posts that cut through the noise
→ 41 fresh voices worth following
→ 1 deep dive you don’t want to miss