Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Tech Stack & AI Enablement
Leaders urged systematic audits of bloated RevOps stacks, advocating full utilisation before new spend
Posts highlighted unified platforms and low‑code AI “agents” that automate lead routing, email sequencing, and CRM hygiene
Attention unveiled Super Agent, an automation layer that triggers sales actions across disparate tools
A no‑code blueprint showed how Apps Script + GPT can create a free “GTM agent” for real‑time pipeline updates
CFO buy‑in frameworks stressed ROI clarity when pitching AI investments to finance teams
GTM Strategy & Mindset
The GTM Engineer role surfaced as a bridge between product, sales, and data, moving go‑to‑market from art to engineering discipline
Posts revisited first‑principles strategy: market choices, value props, and channel fit before technology decisions
A new GTM Strategy Blueprint promises structured planning templates to tighten execution
Paid Acquisition & ICP Targeting
Practitioners reported lower CAC by isolating “LinkedIn‑native” ICP segments rather than mirroring static buyer personas
Demandbase launched Buying Group Marketing 2.0, automating outreach to the full buying committee for each account
Discussions warned of lengthening CAC payback in public SaaS, pushing marketers toward more precise targeting and creative optimisation
Organisational Models & Talent
Momentum grew for full‑cycle reps as the BDR → AE handoff shows friction in complex deals
Scaling firms emphasised senior hiring when moving from startup to mid‑market to sustain deal velocity
Thought pieces on GTM team design in Asia underlined data fluency, local context, and lean decision loops
Metrics, Data & Signal‑Led Growth
Posts championed intent data as the fastest path to high‑conversion conversations and shorter cycles
A signal‑led funnel case study credited $8 M ARR in six months to proactive trigger monitoring
Benchmarks flagged extended SaaS payback periods, reinforcing the need for capital‑efficient motions
Want to see the posts voices behind this summary?
This week’s roundup (CW 28/ 29) brings you the Best of LinkedIn on Go-to-Market:
→ 61 handpicked posts that cut through the noise
→ 36 fresh voices worth following
→ 1 deep dive you don’t want to miss