Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
AI-Powered GTM & Automation
AI research copilots, executional intelligence engines, and prospect-list “MCP” agents trim manual prep time and shorten pipeline cycles
Demandbase’s Agentbase on AWS and VelocityEngine’s GTM OS illustrate how cloud-native agents are moving from pilots to platform plays
Posts caution that efficiency alone is insufficient – teams must anchor AI investments to verifiable revenue bottlenecks and quality data foundations
GTM Methodology & Process
Calls for a unified GTM methodology – comparable to Agile for product, grew louder; frameworks such as SPICED gained traction for mid-market plays
Posts underscored process over playbook: simple, codified motions scale; complex mosaics stall
Alignment mandates: clear ICP, differentiated positioning, and cross-functional accountability from CEO down
Metrics & Revenue Operations
Operators spotlighted CAC payback, pipeline coverage, and sales-velocity benchmarks as the non-negotiables for predictable scale
RevOps maturity – clean systems, shared dashboards, and NRR ownership emerged as the fulcrum for AI orchestration across marketing, sales, and CS
GTM Engineering roles are reframed as strategic architects, not ticket-taking admins, ensuring metrics inform continuous experimentation
Founder & Early-Stage GTM Strategy
Founders shifted from “hire more SDRs” to building lean GTM engines that combine AI outbound with narrow ICP focus, hitting $1 M ARR and beyond without full sales teams
Speed of test-and-learn took precedence over channel switching; the hunt for “GTM Alpha” now dictates resource allocation
Mental rehearsal and outcome visualization surfaced as low-cost methods to boost founder-led selling confidence
Customer Centricity & Enablement
Enterprise wins traced back to tight persona definition and cross-functional messaging consistency
Enablement leaders warned that tool adoption, not tool count, drives quota attainment; measurable usage plans took center stage
Unified commercial motions (AppFolio example) showed how CRO-led integration elevates both CX and revenue
Events & Community Insights
#GTM25 LA, SaaSBoomi, and Winning by Design’s Impact Summit amplified GenAI adoption themes and showcased live case studies of customer-backwards GTM redesigns
Speakers stressed early GenAI piloting, customer-proximity rituals, and integrated PLG + sales-assist motions as 2025 essentials
Want see the posts voices behind this summary?
This week’s roundup (CW 18/ 19) brings you the Best of LinkedIn on Go-to-Market:
→ 61 handpicked posts that cut through the noise
→ 42 fresh voices worth following
→ 1 deep dive you don’t want to miss