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Social Selling

Social Selling

Best of LinkedIn: Social Selling CW 35/ 36

Sep 10, 2025

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3 min read

Best of LinkedIn: Social Selling CW 35/ 36

The last two weeks on LinkedIn were less about hacks and more about disciplined execution. Creators and sellers doubled down on presence, trust, and relevance, while demystifying formats, timing, and the algorithm. Employee advocacy surfaced as a scale lever when built inclusively, with enablement and measurement shifting from vanity activity to pipeline impact.

Thomas Allgeyer
Thomas Allgeyer

Social Selling

Best of LinkedIn: Social Selling CW 33/ 34

Aug 26, 2025

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4 min read

Best of LinkedIn: Social Selling CW 33/ 34

Social selling on LinkedIn continues to shift away from cold outreach toward trust-building, content-driven engagement, and structured measurement. The strongest posts show that credibility, relationship-building, and pipeline attribution dominate the agenda, with SSI and new tools seen as enablers rather than end goals.

Thomas Allgeyer
Thomas Allgeyer

Social Selling

Best of LinkedIn: Social Selling CW 31/ 32

Aug 13, 2025

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3 min read

Best of LinkedIn: Social Selling CW 31/ 32

In the past two weeks, LinkedIn activity in the social selling space has centered on three dominant areas: sharpening sales strategies, spotlighting product innovation, and advancing employee advocacy. Thought leadership posts reinforced the value of relationship-first engagement, while AI adoption was framed as an enabler that must be balanced with authenticity. The conversation highlighted LinkedIn’s dual role as a trust engine and a revenue channel.

Thomas Allgeyer
Thomas Allgeyer

Social Selling

Best of LinkedIn: Social Selling CW 29/ 30

Jul 30, 2025

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3 min read

Best of LinkedIn: Social Selling CW 29/ 30

Over the past two weeks, LinkedIn’s social‐selling leaders have doubled‐down on data‐driven playbooks, AI‐powered tools and culture‐centric advocacy. The common thread is precision: using insight, not instinct, to win attention and pipeline while building trust at scale. Below is a consulting‐style synthesis of the key themes.

Thomas Allgeyer
Thomas Allgeyer

Strategic B2B Marketing
by FRENUS

Research and Insights are the fuel to successful Strategies and Execution - and our specialization.

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