Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
If you prefer listening, check out our podcast summarizing the most relevant insights from Social Selling CW 43/ 44:
Playbooks and How-To Content
Clear frameworks emphasized consistent posting, message discipline, and a human tone on LinkedIn
Step-by-step guidance simplified outreach, nurturing sequences, and objection handling
Checklists stressed credibility signals such as relevant examples, sharp hooks, and tangible takeaways
Templates reduced ramp-up time for creators and sellers moving to a content-first approach
Execution advice prioritized repeatable routines over one-off viral bets
AI and Automation Highlights
AI featured as a drafting and research co-pilot to speed outlines and first passes
Contributors framed AI as assistive, not a replacement for human judgment
Practical prompts targeted summarizing long posts, extracting angles, and refining headlines
Cautions warned against sameness, urging distinct voice, examples, and editing
Early agent discussions stayed pragmatic, focusing on immediate workflow and content boosts
Research, Reports, and Benchmarks
Posts referenced surveys on reach, engagement, and conversion friction points
Benchmarks showed consistency and topic focus as key visibility drivers
Data-led narratives reinforced that credibility-based content outperforms generic threads
Metrics linked tighter ICP alignment to stronger downstream replies
Evidence highlighted comments and DMs as key conversion bridges from public posts
Customer Wins and Case Studies
Case narratives emphasized problem framing, decision criteria, and proof points
Credibility increased when posts named concrete outcomes and real constraints
Social proof relied on short story arcs with before-after clarity
Lessons favored transparent debriefs that translate into replicable playbooks
Buyers responded to specificity, depth, and authentic context over hype
Product Launches and Feature Updates
Update posts positioned features as workflow accelerators, not novelties
Emphasis on clearer UX, faster steps, and smoother integrations into routines
Launch messaging tied improvements to measurable seller time savings
Best practice: pair change notes with a short how-to to speed adoption
Framing centered on outcomes, not technical specs
Partnerships and Integrations
Integration talk focused on simplifying creator and seller stacks
Value framed around reducing handoffs and duplicate steps
Announcements highlighted practical interoperability and low setup friction
Posts encouraged lightweight trials to validate fit before rollout
Messaging tied integrations to cleaner reporting and attribution
Events and Webinars
Event posts distilled key takeaways into concise, save-worthy lists
Webinars positioned as deep dives into sequencing, hooks, and DM conversion
Speakers emphasized consistent ICP storytelling across sessions and posts
CTAs invited questions and templates, not just generic registrations
Post-event summaries doubled as evergreen learning assets
Talent and Hiring
Hiring updates spotlighted creator-sellers converting content into qualified conversations
Recruiters valued portfolio proof over formal credentials
Roles emphasized narrative skill, ICP empathy, and repeatable routines
Teams looked for enablement mindsets, people who teach methods internally
Focus shifted from individual heroics to scalable, repeatable systems
Funding and Financials
Financial posts tied consistent posting to healthier top-of-funnel economics
Revenue discussions favored disciplined experiments with tight feedback loops
Quality content was linked to pipeline reliability, not vanity metrics
Operating cadence treated as a lead indicator for sales outcomes
Efficiency and focus outweighed growth-at-all-costs narratives
Other Insights
Tone and authenticity surfaced as key differentiators in crowded feeds
Comment craftsmanship viewed as a high-leverage discovery activity
Visual clarity and structure improved save rates and discussion quality
Credibility grew when posts revealed work, constraints, and trade-offs
Consistency beat intensity, reinforcing sustainable creator habits
Want to see the posts voices behind this summary?
This week’s roundup (CW 43/ 44) brings you the Best of LinkedIn on Social Selling:
→ 62 handpicked posts that cut through the noise
→ 36 fresh voices worth following
→ 1 deep dive you don’t want to miss