Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
If you prefer listening, check out our podcast summarizing the most relevant insights from Social Selling CW 03/ 04:
Platform and Algorithm Dynamics
LinkedIn reinforced a shift toward relevance-driven distribution, prioritizing meaningful engagement, comments, and content quality over likes, hashtags, or posting frequency
AI-driven ranking logic increased reach volatility, making ownership of audience relationships and content intent more critical
Automation crackdowns and account bans highlighted stricter enforcement around user behavior and shortcut-driven lead generation
Format guidance clarified the role of posts versus articles, pushing creators toward clearer content intent and structure
Content Strategy and Engagement Execution
High-performing content focused on practical value such as checklists, prioritization frameworks, and actionable insights designed for saving and reuse
Authentic storytelling and niche authority consistently outperformed generic or trend-driven posts
Engagement-first strategies emphasized commenting, familiarity, and relationship building before publishing or selling
Structured messaging and psychological triggers were positioned as enablers of sustainable reach rather than short-term virality
Social selling was framed as a system spanning visibility, trust-building, qualification, and conversion rather than isolated posting activity
Cold messaging and direct pitching were repeatedly challenged as ineffective without prior interaction and relevance
Successful outreach emphasized personalization, listening signals, and problem framing over product promotion
LinkedIn was positioned as a measurable demand and revenue channel when embedded in disciplined sales processes
Employee Advocacy
Employee advocacy is positioned as a core B2B growth lever, lowering acquisition costs and building trust versus traditional campaigns
Well designed programs invest in training, mentorship, and clear playbooks instead of scripted or incentivized posting
Advocacy bridges marketing and sales when individual voices reinforce a coherent brand narrative and shared commercial goals
Formal program launches and advocacy round ups show employers treating employee storytelling as a strategic asset
Tools, Products, and Ecosystem Signals
Emerging tools such as 360Brew, First Touch, and Linkbound 2.0 focused on engagement quality, tracking, and CRM integration
Product narratives emphasized insight extraction, relevance scoring, and comment-driven visibility over outreach volume
Tool innovation reflected a broader shift toward supporting relationship intelligence rather than automation-heavy selling
Thought Leadership and Community Signals
Podcasts, workshops, and community formats reinforced peer-driven learning around algorithm shifts and social selling maturity
Forward-looking discussions framed the next phase as one of higher sophistication, niche expertise, and monetization discipline
Community engagement and shared learning were positioned as more valuable than reach metrics or personal visibility alone
Want to see the posts voices behind this summary?
This week’s roundup (CW 03/ 04) brings you the Best of LinkedIn on Social Selling:
→ 60 handpicked posts that cut through the noise
→ 32 fresh voices worth following
→ 1 deep dive you don’t want to miss
Social Selling and Revenue Enablement