Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
If you prefer listening, check out our podcast summarizing the most relevant insights from Social Selling CW 47/ 48:
SSI and Profile as the Core Growth Lever
Social Selling Index positioned as a leading indicator for visibility, trust, and hiring outcomes, making improvement a practical priority for founders and reps
SSI gains driven primarily by profile completeness and consistent engagement habits, not one-off posting bursts
Profile optimization framed as a repeatable system focused on headline clarity, value narrative, proof-based experience, and strong-featured assets
Profiles designed to serve dual audiences simultaneously: LinkedIn scanners and broader internet searchers, requiring messaging that performs well in both contexts
Algorithm and Content Relevance Playbook
Latest algorithm shifts emphasize relevance over raw reach, rewarding content aligned to ICP needs and real conversations
Rising content volume reduces easy growth, increasing the importance of ICP specificity and sharper differentiation over format tricks
Reposting and recycling proven ideas encouraged to counter audience memory decay and maximize narrative longevity
Creativity and authentic personal voice highlighted as the only sustainable competitive edge in a feed crowded with templated B2B posts
Clearer distribution tradeoffs: algorithmic reach offers scale, while newsletters deliver higher intent engagement, each serving distinct roles
Effective social selling begins with contextual engagement that earns attention before moving into natural dialogue
Meaningful progress comes from consistent volume of high intent actions such as comments, connections, and DMs rather than sporadic bursts
Outreach quality prioritized over mass activity, with trust built through specific, human interactions instead of generic sequences
Cold email versus LinkedIn framed as a situational choice based on list size, deal velocity, and credibility needs
Buyers are already deep in decision cycles before outreach, making early perception shaping through social activity essential
Personal Branding and Thought Leadership as Revenue Drivers
Personal branding framed as a sales multiplier that increases visibility, relationships, and access to warm networks
Personality led B2B marketing linked to shorter sales cycles and higher trust, encouraging leaders to show up distinctly
A simple brand model emphasized: define skills and value, craft hooks, publish consistently, and network intentionally
Visibility described as non-negotiable because prospects choose the most credible, discoverable voice
Thought leadership recognition seen as evidence that generous, insight led posting creates durable inbound demand
AI and Tooling: Acceleration with Trust Safeguards
AI positioned as a workflow accelerator for drafting, scheduling, analytics, and lead generation but only when anchored in a strong human point of view
Recommended tool stacks extend beyond ChatGPT, combining content assistants, CRM enrichment, sequencing, and engagement tools
Practical automation tools like Echo plus broader ecosystems such as Taplio, Muxu, Attio, and lemlist promoted for scale
Visible risk of trust erosion from AI spam and low value comments, reinforcing relevance and authenticity as essential guardrails
Platform signals indicate AI only comments may receive reduced weight, raising expectations for genuine human contribution
Market and Community Signals Shaping the Channel
LinkedIn reinforced as the central B2B social channel for founders, sales, marketing, and niche professional communities
Social selling described as an organizational capability requiring advocacy programs and change management rather than individual heroics
Ads still difficult to attribute for strict ROI but seen as valuable for trust building and repeated exposure
Event led insight capture encouraged, turning conferences into continuous content and narrative inputs
Ongoing debate about gender reach gaps, with calls for smarter formats and visibility tactics to reduce disparity
Holiday season viewed as an opportunity window with lower competition and different engagement patterns for active creators
Want to see the posts voices behind this summary?
This week’s roundup (CW 47/ 48) brings you the Best of LinkedIn on Social Selling:
→ 60 handpicked posts that cut through the noise
→ 33 fresh voices worth following
→ 1 deep dive you don’t want to miss