Hi everyone
Great to have you back in our Strategic B2B Marketing community newsletter.
With 12,000+ members across ABM, Field, Channel, GTM, MarTech and AI, this is your go-to roundup of what truly matters in B2B right now.
From curated LinkedIn highlights to event insights, expert perspectives and a few special editions - here’s everything you need to stay sharp and inspired going into the final weeks of the year.
In this edition, you’ll find three standout highlights: The final invitation to our Year-End GetTogether next week, a curated deep dive into the B2B Marketing Awards 2025, and our Men’s Day Special featuring 30 voices per edition driving impact across ABM, GTM, MarTech and more.
Wishing you a lovely day/ evening.
Best
Thomas
Join us for Strategic B2B Marketing's Year-End Community GetTogether on 9th December!
Our Strategic B2B Marketing Community, now counting over 12,000 members, and we’re thrilled to invite you to our Strategic B2B Marketing Year-End GetTogether – a relaxed, community-driven virtual event to wrap up the year with ideas, inspiration, and great conversations.
Because: While we keep praying that Marketing and Sales should finally work closer together – maybe it’s time we actually start. Let’s make it happen and explore what true alignment can look like across ABM, Field & Channel Marketing, Social Selling, and GTM strategies.
What a night at the B2B Marketing Awards!
Energy, creativity, and real B2B excellence everywhere you looked.
We’ve collected all standout posts, impressions & winners from the evening.
If you want the full picture of what made this event special - it’s all inside.
We still believe 99.9% don’t fully know what we do - and that’s on us
Based in Germany with an international team of 20+ colleagues, we focus entirely on B2B Market Research.
Our work begins where internal teams and AI tools stop - supporting clients like HPE, T-Systems and Zoom.
Real Target Lists: Org structures, subsidiaries, tech stacks & ICT growth signals built far beyond tool-level data
True Buying Centers: Mapping actual influence, decision paths and informal power, not just selecting by job titles
Event Foresight: Identifying which key accounts will attend which events in the next 12 months
Smart Audience Expansion: Finding and engaging potential high-fit attendees for your events - compliant, relevant, effective
Validated ABM Account Selection Insights: ICT budget estimations manually validated down to product & service categories, decision-making structure, etc.
Deal-Based Insights: Outside-in intelligence on market shifts, account reactions and strategic entry points for deal-based marketing within five days
If you want to explore what’s possible, I’m always open for a chat. Happy to walk you through how we work.
Happy International Men’s Day!
After our special edition for International Women’s Day, we’re now putting the spotlight on the men who inspire, lead and elevate the B2B marketing space.
From ABM to MarTech to Social Selling - these 30 voices per edition consistently share ideas worth following.
Thanks to everyone contributing real value to our community.
Partner with us in our RoundUps - Reach 12,000+ Industry Professionals
We offer selected sponsorship placements in our curated industry newsletter – trusted by over 12,000 professionals across MarTech, Account-based Marketing, Field Marketing, Channel Marketing, AI in B2B Marketing, Go-to-Market, and Social Selling.
Interested in sponsoring? Contact us at [email protected] for more details and available slots (or write me directly via LinkedIn).
Social Selling