Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
If you prefer listening, check out our podcast summarizing the most relevant insights from Account Based Marketing CW 46/ 47:
ABM Strategy and Plays
ABM reframed as a practical route to reach decision makers when cold outbound stalls
Target account selection sharpened from TAM to ICP to focus effort where growth is realistic
Shared ownership across stages and responsibilities positioned as a core success factor
Shift from chasing MQLs to driving compounding revenue over longer horizons
Clear differentiation between scaled plays and enterprise one to one motions based on cycle length and risk
Measurement and Attribution
Persistent gap between ABM spends and usable insight highlighted across posts
Demand for measurement that shows real account movement, not surface activity
Call for standardized ABM measurement across acquisition and expansion funnels
Strong push to connect intent, engagement, and pipeline outcomes in one view
Personalization and Content Experience
Rapid personalization positioned as a near term lever for engagement lift
Landing page and web experiences seen as the main ABM conversion surface
Move beyond generic persona messaging toward context tied to live signals
Preference for scalable, lightweight personalization over manual custom builds
LinkedIn and Paid Execution
Native targeting overreliance called out as a repeat performance killer
Weak job title logic and missing negative audiences flagged as common errors
Budget spread too thin across audiences seen as a structural inefficiency
Creative fatigue and poor sequencing linked to declining engagement rates
Automation and ABM Operations
Automated ABM workflows positioned as the path to repeatability
End to end process clarity stressed from list building to scoring to activation
Orchestration of signals and routing into plays framed as a maturity marker
Operational ABM seen as the bridge from experimentation to scale
GTM Alignment and Team Model
Contact level ABM framed as essential for sales and marketing alignment
GTM friction tied to unclear ownership and inconsistent data access
Consistent definitions and synchronized signals seen as prerequisites for scale
ABM positioned as a cross functional motion, not a marketing side program
6sense Breakthrough25 Event Highlights
Breakthrough25 positioned as a focal point for the AI powered GTM shift, with strong community momentum
RevvyAI introduced as a GTM command center to unify signals, data, and AI into one operating layer
Expanded signal coverage and buying group modeling highlighted to improve visibility into real deal committees
Competitive takeout intelligence showcased as a way to trigger plays when competitor signals spike
Multiple partner and customer stories emphasized measurable pipeline lifts through tighter ABM plus sales orchestration
Awards and peer led sessions reinforced a move toward practical, repeatable ABM execution over experimentation
Want to see the posts voices behind this summary?
This week’s roundup (CW 46/ 47) brings you the Best of LinkedIn on Account Based Marketing:
→ 62 handpicked posts that cut through the noise
→ 30 fresh voices worth following
→ 1 deep dive you don’t want to miss