Best of LinkedIn: Account-based Marketing CW 30/ 31
The past two weeks in Account-Based Marketing reveal a field maturing across dimensions, from scalable personalization and tool innovation to operational best practices and vertical specialization. Marketers are pushing beyond outdated lead-gen playbooks, embracing a deeper strategic discipline, GTM alignment, and AI-powered orchestration. This momentum is validated by platform recognitions, robust case studies, and a sharp focus on execution.
