Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Strategy & GTM Alignment
Segment ABM positioned as the balance point between programmatic and one-to-one, focusing on efficient personalization for clustered accounts with shared challenges
Execution discipline reinforced through weekly cadences, structured time allocation, and continuous adjustment cycles to keep ABM momentum high
ABM-to-ABX transition gaining traction, reflecting a move toward shared accountability across functions and tying efforts directly to commercial outcomes
ABM adoption emphasized in smaller markets to ensure precise targeting of high-value accounts and avoid resource dilution
Sales & Marketing Alignment
Pipeline creation highlighted as the primary success metric, achieved through coordinated account targeting, paid media orchestration, and intent monitoring
Cold calling re-emerges as a strong complement to digital touchpoints, boosting conversion rates in multi-channel outreach models
Outbound effectiveness increasingly tied to timing, with practitioners using organizational growth signals to trigger prospecting
Structured sales involvement highlighted as critical, with alignment improving deal velocity and increasing win probability
Tools, Platforms & Data
LinkedIn positioned as a growth platform beyond recruitment, with emphasis on ad format optimization and targeted budget allocation for B2B marketers
AI-driven workflows gaining visibility as scalable enablers of personalization, lead scoring, and outreach efficiency
Sales Navigator spotlighted as a practical trigger-based prospecting tool, enabling alignment with organizational changes and buyer dynamics
Data-driven design of ABM programs underlined, with intent signals and platform analytics shaping both spend allocation and engagement strategy
Tactics & Channels
Event-led ABM emerging as a proven entry point for technical audiences, especially engineers, to influence design and procurement processes early
Content repurposing highlighted as an efficiency lever, turning webinars and long-form formats into snippets, quotes, and personalized follow-ups
Paid media tactics increasingly evaluated on pipeline contribution, with practitioners moving away from vanity metrics such as impressions
Partnerships & Collaborations
Few explicit partnership announcements, though ecosystem collaboration appears to be rising in ABM-to-ABX frameworks, where joint execution with partners is tested to broaden account coverage
Want to see the posts voices behind this summary?
This week’s roundup (CW 32/ 33) brings you the Best of LinkedIn on Account Based Marketing:
→ 64 handpicked posts that cut through the noise
→ 32 fresh voices worth following
→ 1 deep dive you don’t want to miss