Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Strategic Recommitment to Core ABM
ABM is being reframed as more than targeting, with emphasis on trust-building and long-term relationships
Many voices highlighted the need for transparency over secrecy in ABM tactics
Executives are doubling down on integrating non-target accounts into broader ABM ROI narratives
Buyer Journey Personalization
Mapping content precisely to account-specific intent and lifecycle stages is trending
Buyer feedback loops and intent signals are key pillars of campaign refinement
Teams are segmenting account tiers more granularly (e.g., high-fit vs. nurture) to align investment
Innovation & Technological Enablement
ABM is increasingly powered by automation, especially in journey orchestration and signal processing
New tools are helping simplify the selection of target accounts through tiered classification
Thought leadership emphasizes the evolution of ABM tech stacks to achieve higher conversion without scaling headcount
Trust as a Strategic Lever
Multiple practitioners reiterated that trust, not just precision, underpins successful ABM
Leveraging existing relationships was noted as more effective than launching cold outbound campaigns
Humanization and authenticity are seen as critical complements to data-driven execution
Metrics and Performance Proof Points
Conversion efficiency (not volume) is taking center stage, with notable gains in MQL-to-SQL without hiring
ROI narratives are being built on real-world case studies and first-hand learnings
Campaigns are increasingly measured not only by pipeline but also by strategic account engagement
Want to see the posts voices behind this summary?
This week’s roundup (CW 26/ 27) brings you the Best of LinkedIn on Account based Marketing:
→ 60 handpicked posts that cut through the noise
→ 23 fresh voices worth following
→ 1 deep dive you don’t want to miss