Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Strategy & Frameworks
Classic tiered account models are giving way to hyper-personal programmes grounded in real buyer challenges
2025 planning guidance prioritises refining proven plays over wholesale reinvention; execution detail is the differentiator
Sociological insights are being folded into ABM blueprints to keep campaigns rigorously human-centred
Practitioners urge teams to “question the familiar” and rebuild roadmaps around user needs, not inherited playbooks
AI & Personalisation
Marketers are shifting from channel broadcasts to person-level targeting powered by intent data and generative AI
Early adopters report at-scale 1:1 engagement through the new Vector-Userled platform, displacing static nurture streams
Predictive models are surfacing in-market signals that cut campaign waste and accelerate enterprise deal cycles
Quality of personalisation remains a pain point; solving buyer problems outranks cosmetic name insertions
Sales & Marketing Alignment
High-performing programmes start with joint account selection, shared metrics, and a weekly revenue cadence
Retrospectives show that timing, multi-stakeholder coverage, and coordinated direct mail beat isolated plays
Data fragmentation is still the top barrier to ABM effectiveness; alignment fixes more than tool upgrades
Time-boxed cross-functional sprints are emerging as a simple way to sustain momentum and accountability
Tooling & Data Infrastructure
CMOs are auditing stacks to shed redundant tools and double down on platforms that improve signal fidelity
Automated account mapping in HubSpot is gaining traction for bridging CRM gaps without heavy engineering
Teams caution that reliable attribution still demands disciplined tagging and manual validation alongside advanced suites
Relationship Building & Human-Centric Approaches
Thought leaders frame ABM as long-cycle relationship building: research deeply, listen first, and skip the premature demo
Timely re-engagement of dormant customers delivers quick wins when messaging aligns with current priorities
Analogies to dating, handshake-quality direct mail, and conversation starters emphasise the human side of scale
Snowflake’s example underscores that operational discipline, not oversized budgets, drives enterprise ABM success
Emerging Partnerships & Product Moves
Vector and Userled formalised a collaboration to deliver authentic 1:1 personalisation for GTM teams
Microsoft-ecosystem consultancies flagged new Dynamics integrations that feed richer account-insight flows
Want to see the posts voices behind this summary?
This week’s roundup (CW 20/ 21) brings you the Best of LinkedIn on Account-based Marketing:
→ 62 handpicked posts that cut through the noise
→ 27 fresh voices worth following
→ 1 deep dive you don’t want to miss