Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Strategic Insights
Unbundled ABM frameworks emerged as a cure for bloated tech spend and complex healthcare, SaaS, and industrial motions, favouring modular data and orchestration layers over monoliths
Leaders reframed ABM as a revenue‑system transformation, not a campaign; the mandate is deep sales alignment and journey‑level relevance
GenAI is only an accelerator when guardrails focus on data quality and message precision; breadth without insight dilutes impact
Ten‑year retrospectives stressed that intent data must be tied to outcome metrics, or the cost outweighs lift
Combining ABM with automated outbound surfaced as the fastest route to pipeline efficiency in down‑budget cycles
Actionable Playbooks
Repurposing existing high‑authority content for buying‑committee personas proved the quickest win for early‑stage programmes
Thought‑Leader Ads laid the groundwork for warmer, lower‑cost outreach when sequenced before direct ABM motions
Start‑up GTM teams unlocked pipeline by mapping gaps in buyer‑journey coverage rather than doubling top‑of‑funnel spend
Clay‑driven logic flows let operators own their own signals, sidestepping black‑box platform limitations
Precise LinkedIn budget splits between named‑account and broad campaigns raised engagement while containing CPC drift
Demandbase GO Summit London Highlights
Every session underscored AI readiness as the decisive differentiator in 2025 ABM programmes
Speakers showed how predictive models redirect spend from volume to relationship equity, anticipating budget shifts
Certification tracks and partner showcases confirmed rising demand for AI‑assisted GTM orchestration skills
Market & Product Updates
Default positioned itself as an all‑in‑one challenger, rolling core intent, sequencing, and measurement into a single licence
Survey data revealed 91% of ABM teams already experiment with AI, yet only 19 % hold a documented roadmap, signalling an execution gap ripe for advisory growth
Case stories of lean ABM motions delivering $15k‑plus MRR without paid media fuelled interest in playbook‑as‑a‑service offers
Industry Events
The European ABM Forum spotlighted AI‑driven ABX collaboration and called for stricter governance on data trust
HUT 3’s Explore series linked emerging B2B tech with structured ABM campaign design, pushing the community toward measurable experimentation
London networking round‑tables reiterated that success hinges on shared KPIs and transparent collaboration between vendors, agencies, and in‑house teams
Want see the posts voices behind this summary?
This week’s roundup (CW 16/ 17) brings you the Best of LinkedIn on Account-based Marketing:
→ 124 handpicked posts that cut through the noise
→ 69 fresh voices worth following
→ 1 deep dive you don’t want to miss