Best of LinkedIn: Go-to-Market CW 15/ 16

AI-driven 4-layer stacks showcased six-figure revenue in a single month, proving automation’s near-term ROI

Clay and similar data orchestration platforms highlighted for real-time enrichment, hyper-personalised sequencing and ready-made outbound templates

Gong introduced task-specific “Gong Agents” embedded in sales workflows, signalling a move from generic copilots to domain-trained agents

Operators stressed rigorous agent onboarding and data governance to unlock productivity gains while keeping buyer insight interpretation human-led

5-step, bowtie-plus and other codified GTM frameworks promoted as the antidote to ad-hoc campaign thinking

Precision execution, trust creation and ruthless ICP focus cited as keys to navigating volatile markets

CEOs urged to personally own GTM strategy to drive cross-functional alignment and speed

Outbound recast as an always-on engine grounded in data and behaviour rather than episodic “growth hacks”

Shift from single north-star KPIs to a constellation covering win rate, cycle time, retention and expansion

Visual decomposition of ARR components encouraged to expose compounding levers early

Conversion velocity and attribution accuracy named as critical drivers of marketing investment decisions

Calls to unify RevOps stacks for full-funnel visibility and elimination of blind spots

Private-equity portfolio partnerships profiled as a scalable 1-to-many channel, balanced against client-concentration risk

Founders urged to secure strategic alliances before major campaigns to accelerate trust and shorten sales cycles

Gong’s revenue-specific agents went live, expanding the toolkit for AI-assisted selling

HubSpot released a free Go-To-Market kit for solo app builders and lean teams

Momentum.io published a library of 200+ expert GTM prompts for operators experimenting with generative AI

Clay rolled out outbound templates to operationalise “GTM alpha” plays

New newsletters, podcasts and stage sessions (e.g., SaaStr, Cosmic Saltillo) offered frontline playbooks direct from unicorn-stage operators

Rise of the GTM Engineer role spotlighted – blending AI, SQL and revenue skills to act as “revenue architects”

Commentary encouraged shifting from sales heroes to engineering-minded builders who instrument strategy, tooling and measurement

Early-stage founders warned to hire for strategic thinking over headcount volume; first GTM hires framed as pivotal

Speculation grew around the emergence of a Chief Go-To-Market Officer seat in late-stage scale-ups

B2B buyers now expect frictionless, personalised engagement powered by AI; firms urged to harmonise product, people and pipeline accordingly

Economic headwinds and lower inbound volume drove renewed emphasis on proactive outbound and proof-based value demonstrations

Community-led growth resurfaced as a resilient lever, with intentional engagement cited as the route to advocacy and pipeline

Operators highlighted the importance of concentrating resources on one scalable sales motion to overcome plateaus from $1 M to $100 M ARR