Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Strategic Insights
AI as a core driver of GTM strategy evolution
AI is re-shaping go-to-market models with more human-centric, data-driven messaging
Strategic marketers are prioritizing AI alignment to elevate differentiation and speed-to-market
GTM teams are embedding AI into positioning, segmentation, and customer journeys
Thought leadership is shifting from "tools" to "orchestration" of value using AI
Actionable Insights
Hands-on applications with measurable ROI
AI is being used to score and qualify leads based on behavioral and firmographic signals
Marketers leverage LinkedIn and email tools enhanced by AI to drive conversion
Internal communications are being transformed using AI-generated video avatars
AI enables rapid, on-brand content production by replicating tone and structure
Time-to-value is shrinking across the board, thanks to automation and smart repurposing
New Developments & Product Updates
Tools, features, and frameworks gaining traction
The AI Blueprint by Miro and Product Marketing Alliance is setting a new standard for strategic enablement
Companies are launching custom-trained agents to reduce repetitive work and streamline workflows
New AI-driven marketing strategies for 2025 are focusing on effectiveness and efficiency
Several rollouts emphasize modular, plug-and-play integrations across existing martech stacks
Events & Community Discussions
Where marketing leaders are aligning on the future
Dialogues are converging around agent-based AI models and their ability to automate campaigns
Experts are increasingly discussing "reliability over novelty" in AI tool selection
Events are showcasing case studies where AI delivers measurable cost and time savings
Community sentiment leans toward selective experimentation with a clear business case