Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Actionable Insights
Build on clear ICP definitions and align sales with marketing for stronger pipeline coverage
Mine closed-lost deals and former customer records to uncover high-value opportunities
Adopt intentional technology choices, ensuring AI tools enhance rather than replace strategic planning
Track leading indicators tied to revenue impact instead of solely focusing on lead volume
Strategic Insights
Position ABM as a company-wide discipline with executive-level sponsorship and departmental collaboration
Focus on high-value target accounts, leveraging quality engagement over broad, diluted outreach
Integrate frameworks like ABX sprints and GTM roadmaps to coordinate initiatives and measure tangible outcomes
Use AI to scale personalization and gain buyer intelligence, but keep human expertise at the center of strategy
Updates
Spotlight on coordinated ABM campaigns that achieved measurable pipeline growth and stronger brand positioning
Early-stage momentum reported by practitioners ramping up quickly in new roles, fueled by cross-functional alignment
Partnerships and platform innovations indicate a shift toward collaborative ecosystem approaches in ABM
Events
European gatherings showcased the move from MQL-based measurement to a pipeline-centric model, emphasizing revenue
Executive meetups and intimate ABM dinners underlined the power of real-time knowledge sharing
Thought leaders stressed the importance of personalized outreach, rigorous data validation, and consistent feedback loops
Want see the posts voices behind this summary?
This week’s roundup (CW 14/15) brings you the Best of LinkedIn on Account-based Marketing:
→ 62 handpicked posts that cut through the noise
→ 39 fresh voices worth following
→ Key takeaways from the European ABM Forum (April 3rd)
→ Highlights from BITKOM Digital Marketing Working Group and ABM Decoded Dinner