Methodology: We collected most relevant posts on LinkedIn talking about B2B Marketing Awards and created an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
If you prefer listening, check out our podcast summarizing the most relevant insights on B2B Marketing Awards:
Multi Award Winners
Capgemini combined three Golds and one Silver with its sailing themed WindSight IQ campaign at AC37, linking creativity to a clear product story
Revere stood out as a headline winner with multiple trophies across categories, positioning itself as a reference point for client impact and teamwork in B2B marketing
FreeAgent’s Switch campaign and Best Use of Media win showed how a challenger brand can outperform larger competitors through tightly targeted creative and media strategy
Nyala Marketing and agencies such as Omne, Differentiated and Gravity Global used their wins to reinforce specialist positioning, including Agency of the Year and Global B2B Marketing Agency of the Year titles
Product and Platform
Doritos Dinamita’s launch with Cirkle demonstrated that focused product introductions can secure Silver level recognition when execution is treated as a major brand event
Kerrymaid and Clarion turned Cheddalicious and the broader Kerrymaid work into both a Best Product Launch win and a separate Gold, proving that one brand platform can support multiple award entries
Wavin’s Hep2O Keyless launch showed how a tightly defined proposition can be scaled through integrated campaigns that earn Gold and Bronze for the same core idea
Initiatives such as nBS Flight 2025 Brand VR and Palo Alto Networks Innovation Shuttle illustrated how VR experiences and innovation programmes are now part of the mainstream launch toolkit
Channel and Ecosystem
Ice.Blue.Sky converted a limited budget and focused channel strategy into Gold for Best Limited Budget Campaign and Bronze for Best Channel Partner Initiative
AVEVA, Twogether and ServiceNow won in Best Channel Initiative and Best Channel Marketing Initiative categories, signalling that partner programmes are now central to B2B award strategies
Collaboration between Escalent and Eureka Communications and work around LSEG Risk Intelligence highlighted how specialist partners underpin complex, insight driven channel programmes
Internal teams such as Bridewell’s marketing organisation also gained recognition, showing that ecosystem excellence covers in house teams as well as agencies
Wood Mackenzie and Let’s Share the Sun Foundation won Best Purpose Led Initiative for bringing solar power to communities in Puerto Rico and other underserved locations
Repeated Wood Mackenzie posts stressed that purpose led work sits alongside commercial campaigns in the core awards, not in a separate impact corner
Pick Everard’s Get Zero sustainability campaign underlined that net zero and climate themes are now embedded in award winning B2B narratives
The positioning of these initiatives showed that measurable social and environmental impact is becoming a standard evaluation lens for juries
Content and Digital Experience
The CloudRealities podcast team won for Best Content and Customer Retention, demonstrating that always on editorial formats can perform as strongly as traditional campaigns
OneAdvanced’s Annual Trends Report illustrated how a recurring research asset can operate as a strategic product in its own right and deliver award level outcomes
The Intelligent OS for Buying and Selling Media and PegaFest’s community initiative showed that platforms and communities are now treated as distinct experience products for buyers
KPMG UK linked two Golds in AI innovation in customer engagement and Best Digital Experience to concrete client work, confirming that AI enabled journeys are fully embedded in front runner programmes
Culture, People and Effectiveness
Winners consistently emphasised cross functional teams, agency partners and clients as the decisive elements behind trophies, rather than individual star performers
The B2B Marketing Awards were portrayed as a community moment, with references to traditions such as the Thames run and shared celebrations reinforcing the sense of an annual industry gathering
Agencies like Purechannels and Velo used non winning attendance to focus on learning and preparation for 2026, illustrating a long term view of awards as part of capability building
Judges and commentators summarised the core success criteria as measurable impact, data backed decision making and commercial outcomes, positioning the awards as a working benchmark for effective B2B marketing