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MarTech Insights

MarTech Insights

+1

Best of LinkedIn: MarTech Insights CW 30/ 31

Aug 6, 2025

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3 min read

Best of LinkedIn: MarTech Insights CW 30/ 31

Over the past two weeks, MarTech leaders have shared a concentrated wave of insights across LinkedIn. The focus sharpened around stack optimization, AI-powered automation, and the operational backbone of modern marketing. This update distills emerging patterns, innovative products, and strategic shifts that are driving the marketing technology discourse forward.

Thomas Allgeyer
Thomas Allgeyer

MarTech Insights

Best of LinkedIn: MarTech Insights CW 28/ 29

Jul 23, 2025

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3 min read

Best of LinkedIn: MarTech Insights CW 28/ 29

Over the last two weeks the MarTech conversation pivoted around scaling AI, tightening operational discipline, and strengthening data foundations. Progress was driven less by tool count and more by orchestration marketers stressed flexibility, measurable ROI, and composable stacks that can keep pace with rapid innovation.

Thomas Allgeyer
Thomas Allgeyer

MarTech Insights

+1

Best of LinkedIn: MarTech Insights CW 26/ 27

Jul 9, 2025

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3 min read

Best of LinkedIn: MarTech Insights CW 26/ 27

Over the past two weeks, the MarTech community revealed key operational trends centered on intelligent automation, lead workflow orchestration, and the growing gap between CDP potential and practical deployment. The focus is clearly shifting from experimentation to structured, scalable system design.

Thomas Allgeyer
Thomas Allgeyer

MarTech Insights

+1

Best of LinkedIn: MarTech Insights CW 24/ 25

Jun 25, 2025

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3 min read

Best of LinkedIn: MarTech Insights CW 24/ 25

Over the last two weeks LinkedIn’s MarTech conversations converged on two imperatives: strengthening data foundations and translating them into automated, AI-powered growth. Product launches and peer dialogues underscored a decisive move toward leaner stacks that still deliver richer customer insights.

Thomas Allgeyer
Thomas Allgeyer

MarTech Insights

+1

Best of LinkedIn: MarTech Insights CW 22/ 23

Jun 11, 2025

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3 min read

Best of LinkedIn: MarTech Insights CW 22/ 23

Over the past two weeks, MarTech conversations on LinkedIn centred on tightening data-to-value loops, simplifying tech stacks for speed, and making AI practical. Practitioners highlighted concrete playbooks from rebuilding automation flows to integrating DAM and CDP layers; while vendors doubled-down on partnerships that turn siloed tools into connected growth engines.

Thomas Allgeyer
Thomas Allgeyer

MarTech Insights

+1

Best of LinkedIn: MarTech Insights CW 20/ 21

May 28, 2025

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3 min read

Best of LinkedIn: MarTech Insights CW 20/ 21

AI maturity, data-layer convergence and ecosystem tie-ups set the tone for MarTech these past two weeks. Marketers shifted focus from experimentation to measurable activation, vendors raced to embed intelligence closer to unified data, and leaner stacks emerged as the new operating mandate.

Thomas Allgeyer
Thomas Allgeyer

MarTech Insights

+1

Best of LinkedIn: MarTech Insights CW 18/ 19

May 15, 2025

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3 min read

Best of LinkedIn: MarTech Insights CW 18/ 19

Over the past two weeks the MarTech ecosystem accelerated on three fronts: rapid vendor proliferation, AI-native capabilities, and deeper data orchestration. While leaders launched MarTech reports and sharpened stack efficiency, challengers unveiled products and partnerships that lift precision, speed, and customer value.

Thomas Allgeyer
Thomas Allgeyer

Strategic B2B Marketing
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