Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Data & Analytics
CDP-driven profit tracking emerged as the CMO’s favourite defence against shrinking ad margins, linking spend to contribution in near-real time
New dashboard frameworks spotlight ROI waterfalls, sprint velocity, and system reliability turning Ops from cost-centre to performance nerve-centre
Leaders cautioned that timing beats tools: invest when insights can be activated immediately, not when budgets simply allow
Marketing Automation & Ops
“Rebuild versus add-on” became the mantra: fix form friction, unify workflows with Salesforce Flows, and retire redundant pilot tools to cut complexity
No-code prototyping gained traction, letting Ops teams ship experiments before IT cycles catch up
Clean data inputs were framed as the fastest path to sharper segmentation and higher lead retention
AI & Personalisation
AI agents are already embedded in daily workflows, shifting debate from “if” to “how often” they should decide for marketers
HubSpot’s direct ChatGPT integration signals a move toward native, first-party AI for real-time customer data analysis
Practitioners showcased GenAI use-cases: automated personalised mock-ups for outbound, adaptive segmentation that cleans itself, and signal-first targeting that scales without list bloat
Advertising & Paid Media
Refreshing Google Ads Dynamic Search Campaigns with continuous keyword mining and creative rotation drove measurable conversion lifts
Composable ad stacks – stacking CDP signals on top of AI-optimised bidding, promised flexibility without vendor lock-in
SEO & Content
Consultants pushed for “less tools, deeper mastery,” arguing that tactical overload dilutes strategic impact
Content timing and context were stressed as bigger growth levers than incremental keyword tweaks
Digital Asset Management & Content Ops
DAM was positioned as the “core rock” anchoring image, video, and brand governance in an AI-rich future
Automated creative versioning cut production cycles and kept brand compliance intact across outbound channels
Integrations & Partnerships
LinkedIn, HubSpot, and Zapier jointly launched a B2B conversion webinar series, evidence that platform ecosystems are formalising go-to-market alliances
Marketing Ops and Brand Marketing leaders underlined tighter collaboration to translate event spend into pipeline, not just impressions
Thought Leadership
“MarTech Minutes” debuted as a bite-sized knowledge stream, signalling growing appetite for condensed, actionable insights
The 22nd Century Frontier: Marketing Tech 2035 report’s latest issuance sketched long-view scenarios, from micro-composability to legless architectures
Want to see the posts voices behind this summary?
This week’s roundup (CW 22/ 23) brings you the Best of LinkedIn on MarTech:
→ 61 handpicked posts that cut through the noise
→ 35 fresh voices worth following
→ 1 deep dive you don’t want to miss