Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Industry Landscape & Reports
State-of-MarTech studies underscore vendor sprawl, urging consolidation and next-generation tool curation
CDP adoption has dipped even as customer-facing systems jump, highlighting a pivot toward direct value capture
All analyses converge on one theme: AI maturity not tool count, now defines competitive edge
Stack Architecture & Composability
Marketers migrate from best-of-breed silos to composable, interoperable architectures for agility and cost control
Leaders treat the stack as strategic infrastructure – inventorying tools, eliminating overlap, and anchoring on a single data foundation
Salesforce Data Cloud and similar layers gain traction where real-time orchestration outweighs monolithic suites
AI & Automation
AI-native entrants challenge incumbents; clinging to legacy tools becomes a bigger risk than switching
Hyper-personalisation moves from pilot to scale as marketers re-engineer processes for dynamic, model-driven journeys
Conferences spotlight “AI-to-Customer” futures, signalling budget shifts toward automated decisioning and content synthesis
AI adoption now strongly correlates with stack maturity; firms with clear data foundations capture faster experimentation benefits
Cautionary tales warn against automation imitation – copy-and-paste workflows without strategy drain budgets and erode customer trust
Marketing Operations & Strategy
Thought leaders reframed Marketing Ops as the enterprise “growth engine”, central to process optimisation, data quality and tooling ROI
Rising job specs call for T-shaped owners who blend systems thinking, analytics fluency, and change-management skills
Budgets win approval when framed around orchestration outcomes rather than feature lists
Personalisation & Customer Experience
Hyper-personalisation moved from buzzword to board-level KPI, powered by real-time data signals and journey analytics
FC Bayern München’s alliance with Celonis showcases experience-led growth: operational insights translate directly into fan engagement and monetisation gains
Martech audits emphasise right-sizing CX tools and training teams to drive measurable lift
Product Launches & Platform Moves
Databricks debuts “Data Intelligence for Marketing,” merging lakehouse scale with campaign execution in one workspace
Composable CDP reports and whitepapers equip teams to evaluate modular data layers over rigid packages
Vendors focus launches on real-time insight delivery, not incremental feature additions
Events & Community Pulse
CDP-focused gatherings stress that organisational readiness and governance and not technology determine success
OMR 2025 reunions amplify themes of ethical AI, experience data, and stack simplification, signalling European momentum in these areas
Want see the posts voices behind this summary?
This week’s roundup (CW 18/ 19) brings you the Best of LinkedIn on MarTech:
→ 61 handpicked posts that cut through the noise
→ 44 fresh voices worth following
→ 1 deep dive you don’t want to miss