Strategic B2B Marketing

Your go-to space for high-impact insights and meaningful connections in the world of B2B Marketing.

Where B2B Marketers Connect, Learn, and Grow

We curate the Best of LinkedIn for you: Hand-picked posts and expert content on Account-Based Marketing (ABM), Field & Channel Marketing, Go-to-Market (GTM) strategies, and more. Our LinkedIn RoundUps ensure you stay informed without the noise – only the content that truly adds value.

But we’re more than a content feed. Through virtual events and community sessions, we bring B2B marketers together to share experiences, solve challenges, and build relationships that matter.

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Why are we doing this?

We’ve been conducting Account-Based Marketing (ABM) research since 2011 - without even knowing it. It wasn’t until 2022 that we realized the framework we were using aligned perfectly with ABM principles.

Curious to dive deeper, we turned to LinkedIn - but quickly became frustrated by how difficult it was to find high-quality, relevant content. So we began saving standout posts in Excel to track trends and insights.

Driven by the belief that value should be shared, we decided to open up our research. That was nearly three years ago - today, our work has evolved into a thriving community of over 10,000 subscribers.

We don’t just do research - we embody it. Explore how our B2B insights can power your next move.

Feedback of the Community

Past Editions

Best of LinkedIn: Channel Marketing CW 39/ 40

Oct 6, 2025

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4 min read

Best of LinkedIn: Channel Marketing CW 39/ 40

This two-week window showed focused execution across partner programs, marketplaces, and ecosystem alliances with measurable sales alignment. New launches and integrations simplified partner motion, sharpened attribution, and applied AI where it directly supports co-selling and revenue creation.

Thomas Allgeyer

Best of LinkedIn: Field Marketing CW 38/ 39

Oct 3, 2025

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3 min read

Best of LinkedIn: Field Marketing CW 38/ 39

Field marketing in these two weeks centered on hard ROI, smarter event execution, and human connection. Posts drew a line between noise and outcomes, with AI advancing in real time and sponsorships demanding measurable value.

Thomas Allgeyer

Best of LinkedIn: Go-to-Market CW 38/ 39

Oct 2, 2025

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4 min read

Best of LinkedIn: Go-to-Market CW 38/ 39

The past two weeks in GTM reflected a decisive shift toward AI-enabled execution, cleaner data foundations, and sharper pipeline discipline. Operators pushed for practical playbooks, tighter partner alignment, and measured product updates that remove friction in workflows.

Thomas Allgeyer

Best of LinkedIn: MarTech Insights CW 38/ 39

Oct 1, 2025

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4 min read

Best of LinkedIn: MarTech Insights CW 38/ 39

The last two weeks showed a decisive shift toward operational AI, cleaner data foundations, and practical GTM execution. Teams doubled down on governance, orchestration, and outcomes over tooling complexity.

Thomas Allgeyer

Best of LinkedIn: Account-based Marketing CW 38/ 39

Sep 29, 2025

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5 min read

Best of LinkedIn: Account-based Marketing CW 38/ 39

Account-based marketing over the last two weeks concentrated on rebuilding operating models around live signals, practical orchestration, and LinkedIn centric activation. Product and partnership updates focused on personalization at scale, attribution fixes, and signal integrations that close the gap between media and CRM.

Thomas Allgeyer

Best of LinkedIn: AI in B2B Marketing CW 37/ 38

Sep 26, 2025

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4 min read

Best of LinkedIn: AI in B2B Marketing CW 37/ 38

AI conversations shifted from hype to execution, with operators emphasizing agentic workflows, SDR automation, and AI-ready stacks. The tone focused on pipeline impact, practical quick wins, and proof over promise.

Thomas Allgeyer

Best of LinkedIn: Social Selling CW 37/ 38

Sep 24, 2025

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4 min read

Best of LinkedIn: Social Selling CW 37/ 38

The last two weeks emphasized precise ICP focus, DM-led conversations, and profile-level positioning that converts views into pipeline. Practitioners leaned on creator collaborations, community distribution, and repeatable posting mechanics while tightening measurement around buying signals and revenue impact.

Thomas Allgeyer

Best of LinkedIn: Channel Marketing CW 37/ 38

Sep 22, 2025

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5 min read

Best of LinkedIn: Channel Marketing CW 37/ 38

This edition synthesizes two weeks of LinkedIn insights into clear patterns shaping partner-led growth. The focus is on how co-sell, enablement, and AI are converging to tighten execution across marketplaces, programs, and field collaboration.

Thomas Allgeyer

Best of LinkedIn: Field Marketing CW 36/ 37

Sep 19, 2025

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4 min read

Best of LinkedIn: Field Marketing CW 36/ 37

In the last two weeks, field marketing leaned into in-person strength with tighter strategy, clearer ROI language, and more disciplined execution. Creative experiences anchored launches and partnerships, while teams doubled down on segmentation, pre-event orchestration, and post-event conversion.

Thomas Allgeyer

Best of LinkedIn: Go-to-Market CW 36/ 37

Sep 18, 2025

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4 min read

Best of LinkedIn: Go-to-Market CW 36/ 37

The posts in this period center on AI-driven operating models, disciplined revenue foundations, and partner-leveraged scale. Concrete GTM plays emphasize enablement quality, pipeline integrity, and buyer-first choreography across channels. Announcements are lighter than frameworks, with momentum building around ecosystem design and RevOps excellence.

Thomas Allgeyer

Best of LinkedIn: MarTech Insights CW 36/ 37

Sep 17, 2025

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3 min read

Best of LinkedIn: MarTech Insights CW 36/ 37

The past two weeks in MarTech showcased strong momentum across AI-driven innovation, product rollouts, and industry recognition. Consolidation forces and emerging partnerships indicate a maturing ecosystem where automation, personalization, and customer data remain central themes.

Thomas Allgeyer

Best of LinkedIn: Account-based Marketing CW 36/ 37

Sep 15, 2025

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5 min read

Best of LinkedIn: Account-based Marketing CW 36/ 37

The past two weeks in Account-based Marketing focused on operational discipline over hype, with buying groups and person-level signals taking center stage. Teams emphasized signal-led orchestration, human-led creative, and AI as a force multiplier, while notable consolidation and event activity framed the narrative.

Thomas Allgeyer

Best of LinkedIn: AI in B2B Marketing CW 35/ 36

Sep 12, 2025

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4 min read

Best of LinkedIn: AI in B2B Marketing CW 35/ 36

This two-week scan of selected LinkedIn posts maps concrete shifts in AI-driven B2B marketing. Practitioners emphasized agentic workflows, GEO, sales automation trade-offs, and brand authority in AI-ranked environments. Platform signals centered on Amazon alt text automation cues, Perplexity’s emerging upside, and pragmatic AI positioning from Salesforce.

Thomas Allgeyer

Best of LinkedIn: Social Selling CW 35/ 36

Sep 10, 2025

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3 min read

Best of LinkedIn: Social Selling CW 35/ 36

The last two weeks on LinkedIn were less about hacks and more about disciplined execution. Creators and sellers doubled down on presence, trust, and relevance, while demystifying formats, timing, and the algorithm. Employee advocacy surfaced as a scale lever when built inclusively, with enablement and measurement shifting from vanity activity to pipeline impact.

Thomas Allgeyer

Best of LinkedIn: Channel Marketing CW 35/ 36

Sep 8, 2025

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4 min read

Best of LinkedIn: Channel Marketing CW 35/ 36

The past two weeks on LinkedIn emphasized execution over rhetoric in channel marketing. Practitioners doubled down on AI-enabled scale, rigorous partner program design, marketplace monetization, and realistic co-sell motions with hyperscalers. The common thread was disciplined operating models that connect enablement, demand, and revenue influence.

Thomas Allgeyer