Strategic B2B Marketing
Your go-to space for high-impact insights and meaningful connections in the world of B2B Marketing.
Where B2B Marketers Connect, Learn, and Grow
We curate the Best of LinkedIn for you: Hand-picked posts and expert content on Account-Based Marketing (ABM), Field & Channel Marketing, Go-to-Market (GTM) strategies, and more. Our LinkedIn RoundUps ensure you stay informed without the noise – only the content that truly adds value.
But we’re more than a content feed. Through virtual events and community sessions, we bring B2B marketers together to share experiences, solve challenges, and build relationships that matter.
Why are we doing this?
We’ve been conducting Account-Based Marketing (ABM) research since 2011 - without even knowing it. It wasn’t until 2022 that we realized the framework we were using aligned perfectly with ABM principles.
Curious to dive deeper, we turned to LinkedIn - but quickly became frustrated by how difficult it was to find high-quality, relevant content. So we began saving standout posts in Excel to track trends and insights.
Driven by the belief that value should be shared, we decided to open up our research. That was nearly three years ago - today, our work has evolved into a thriving community of over 8,000 subscribers.
We don’t just do research - we embody it. Explore how our B2B insights can power your next move.
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