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Events

B2B Marketing Awards 2025: Recognizing the Masters of Modern B2B Marketing

Nov 28, 2025

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4 min read

B2B Marketing Awards 2025: Recognizing the Masters of Modern B2B Marketing

B2B Marketing Awards revealed a very consistent view of effective B2B marketing. The stories clustered around multi award winning teams, launch excellence, ecosystem plays, purpose led initiatives and AI enabled experiences. The points below summarise what stood out by segment and where the energy in B2B marketing is now concentrated.

Thomas Allgeyer
Thomas Allgeyer

Events

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The Global ABM Conference 2025: Transforming B2B Success with AI, Intent Data, and Customer-Centric Innovation

Nov 7, 2025

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4 min read

The Global ABM Conference 2025: Transforming B2B Success with AI, Intent Data, and Customer-Centric Innovation

ABM matured into a cross-functional operating model, with AI discussed as an accelerant rather than a shortcut. Creative differentiation, data discipline, and revenue alignment framed the practical playbook.

Thomas Allgeyer
Thomas Allgeyer

Events

INBOUND 2025: Marketing, Sales & Service Harmony Through AI-Powered Systems That Scale

Sep 4, 2025

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4 min read

INBOUND 2025: Marketing, Sales & Service Harmony Through AI-Powered Systems That Scale

The two-week pulse captured in the clear center of gravity at INBOUND 2025: an AI-first HubSpot anchored by the Loop growth playbook. Product momentum is tangible with 200+ updates, while the partner motion matures through a reimagined Marketplace and new integrations showcased on-site.

Thomas Allgeyer
Thomas Allgeyer

Strategic B2B Marketing
by FRENUS

Research and Insights are the fuel to successful Strategies and Execution - and our specialization.



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