Executive Profiling: Turning Decision-Makers into Opportunities

In Account-Based Marketing and Strategic Sales, knowing which company to target is only the first step.

The real question is:

Do you know exactly whom to talk to - and how to talk to them?

As soon as the key stakeholders are identified, a new layer of complexity arises:

How should we approach this person?
What do they care about professionally?
What are their positions on industry topics?
Which projects have they led - or blocked?
Who influences them, and whom do they influence?
What do they engage with on LinkedIn or at conferences?

This is where Executive Profiling becomes essential.

What Is Executive Profiling?

Executive Profiling is more than just name + title + LinkedIn bio. It’s a deep-dive into the mindset, network, priorities, and digital footprint of the people who shape buying decisions.

At Frenus, we help you go beyond the org chart to uncover:

How to personalize your approach to key executives

Which topics to use as entry points in conversation

How their project history reveals decision patterns

Who they interact with - internally and externally

What they say (and don't say) online

The result?

Your sales and ABM teams stop guessing and start engaging - with insight.

Why It Matters

Sales cycles are complex. Meeting prep is time-consuming. Messaging often lacks relevance. Executive Profiling solves all three by:

✅ Giving sales teams more time with the customer - not in research

✅ Providing ABM and GTM teams with hyper-relevant insights

✅ Supporting strategic alignment across marketing and sales touchpoints

✅ Increasing the quality and success rate of outreach

In short: it helps your team speak the right language to the right person - at the right moment.

Flexible Formats - From Personas to Profiles

Depending on your compliance needs and regional guidelines, we offer various delivery formats:

Single executive profiles: for named accounts and 1:1 outreach
Persona-based clusters: to support broader campaign planning
Anonymous or semi-anonymized formats: where regulations require it

We’re happy to align with your internal standards and legal frameworks - and can adapt formats per region, sector, or function.

Example: Single-Page Executive Profile

When you’re working with large buying centers or targeting multiple stakeholders across accounts, speed and clarity matter. That’s where our dense single-page profiles come in.

Each profile delivers a concise overview of the executive’s role, decision power, and current focus. AI gets us speed. Human validation gets us accuracy. That’s how we deliver profiles you can trust.

This format is ideal when you need to scale insight across 10, 20, or even 50+ contacts - without losing relevance.

Let Us Dig Deep - So Your Sales Team Doesn’t Have To

Every strong conversation starts with strong preparation. Let your team focus on what they do best - building relationships - and let us deliver the intelligence that makes every meeting count.