Partner with Frenus on Custom Research
Unlock sharper product decisions, strategy alignment, and market visibility through tailored B2B research projects.
Shaping Insights Into Impact
Tailored to Your Needs: From hypothesis definition to final insights, every study is designed around your strategic questions
Flexible Formats: Surveys, expert interviews, focus groups, or executive roundtables - we choose the right mix for your goals
For Any Purpose: Internal product development, strategy alignment, or public research studies to position your company as a thought leader
Proven Process: Transparent steps, clear deliverables, and actionable outcomes you can trust
Reasons to partner
Proven Experience
Over 1,000 B2B research projects in the past 15 years, with a strong focus on tech and digital markets.
Unique Methodology
A powerful blend of secondary research and expert interviews, fueled by our communities and expert network.
Trusted by Leaders
Partnered with companies like Mercedes-Benz, T-Systems, Hilti, Zoom to drive product innovation and market insights.
Powered by Communities
From expert recruitment to broad awareness, we power your research with our communities.
How a Custom Research Partnership Works
Define Together
We align on your strategic questions, hypotheses, and goalsDesign the Study
We select the right methodology - from surveys and expert interviews to executive focus groupsRecruit Participants
We leverage our expert communities and networks to ensure the right voices are includedGenerate Insights
Our team analyzes data and interviews, transforming them into clear, actionable findingsDeliver Impact
We provide tailored outputs - from internal briefings for strategy discussions to polished public studies that build market visibility
Co-Creating Thought Leadership for B2B Innovators
(potential report topics)
The New Buyer’s Journey: How Intent Data Shapes Purchasing Decisions in B2B
From Anonymous to Known: How B2B Buyers Reveal Themselves in 2025
ABM at Scale: What Works and What Doesn’t in Enterprise vs. Mid-Market
The Future of Account Personalization: Balancing AI and Human Touch
Bridging the Gap: How High-Growth Companies Align Sales and Marketing Around Accounts
The Cost of Misalignment: Revenue Lost When Sales and Marketing Don’t Sync
The Rise of the Buying Committee: How Decision-Making Units Have Changed in 2025
The Evolution of B2B Marketing Tech: How Companies Build Their Stack in 2025
Moments That Matter: What B2B Buyers Remember After a Sales Outreach
