Methodology: We selected ~120 recent posts on LinkedIn to analyze the sentiments, feelings, of key decision makers about the new tariffs. We didn´t consider any input from other sources.
Sentiment by Region
North America: Mxed sentiment. Some U.S. voices defend the tariffs as a necessary step to protect domestic industries (one post even heralded a “Declaration of Economic Independence”). However, the prevailing tone across North American businesses is concern – most emphasize higher input costs and supply chain disruptions hitting manufacturers and consumers alike.
Europe: Predominantly negative sentiment. European executives and officials express alarm at U.S. tariffs, calling the move “a dark day for transatlantic trade.” There is broad consensus that EU exporters (autos, industrial goods) will suffer, fueling uncertainty. Many urge a strategic response – from pursuing new markets (e.g. pivoting to Asia) to strengthening EU competitiveness – but the overall outlook is pessimistic about the tariffs’ impact on European business.
Asia-Pacific: Largely negative sentiment. Tariffs are seen as disruptive to Asia-Pacific trade flows, with particular worry in export-driven economies (e.g. China, Southeast Asia). Business commentators warn of ripple effects on manufacturing networks in Asia. A few voices note their region may avoid the worst (for instance, one Australian post noted U.S. tariffs are “bad globally but might not hurt Australia” due to different trade patterns), yet the dominant perspective across Asia-Pacific is anxiety over reduced demand and heightened trade tensions.
Summary of Sentiment by Region
North America
Mixed – Some positive support for protective tariffs, but majority negative. Businesses worry about higher costs and supply chain shocks despite a few praising domestic benefits. |
Europe
Negative – Broadly critical of U.S. tariffs. Leaders cite export losses and erosion of trust (a “dark day” for EU-US trade); calls for EU unity and alternative markets to mitigate damage. |
Asia-Pacific
Negative – Predominant concern about trade disruption. Exporters in China and Asia fear loss of U.S. market access; a handful note limited direct impact in certain countries, but overall sentiment is anxious. |
Sentiment by Industry
Manufacturing (incl. Automotive): Strong negative sentiment overall. Industrial firms consistently warn tariffs will raise input costs and disrupt global supply chains, squeezing margins. Automotive leaders are especially vocal: new auto tariffs are projected to cost the industry tens of billions (one estimate pegged $160+ billion in added costs) and threaten profitability. While a few U.S. manufacturers welcome the protection of domestic markets, most manufacturing executives – particularly in Europe and Asia – see tariffs as a net harm to production and investment plans.
Technology: Cautious to negative sentiment. Tech companies highlight that tariffs on electronics and components hit every part of their products, from semiconductors to batteries, leading to higher costs that may be passed to consumers. Posts from the tech sector frequently mention the need to reconfigure supply chains (e.g. shift sourcing) in response. On a more optimistic note, some in Europe frame this challenge as an impetus to invest in local tech capability (for example, accelerating AI and semiconductor development) – but this is a long-term adaptation, not an immediate positive. Overall, the tech industry’s tone is wary, focusing on mitigating damage to global R&D and production networks.
Retail & Consumer Goods: Negative sentiment. Retailers and consumer product firms emphasize that import tariffs will ultimately mean higher prices for everyday goods, straining consumers. Several posts underscore inflationary pressure – one commentator quipped that American shoppers are being “liberated from parts of their purchasing power” by the new tariffs. The consensus is that tariffs jeopardize consumer demand and force retailers to either raise prices or absorb costs (hurting profit margins). This sector sees little upside to the tariffs, instead bracing for difficult cost and pricing decisions.
Summary of Sentiment by Industry
Manufacturing
Mostly Negative – Tariffs raise costs and upend supply chains. Automakers project billions in added expenses and lower profits. Some U.S. manufacturers applaud protectionism, but globally manufacturers see more harm than benefit. |
Technology
Negative/Cautious – Electronics supply chains under pressure. Tech firms fear higher component costs and production shifts. European tech voices see a need to invest in local innovation as a countermeasure, but immediate sentiment is wary. |
Retail & Consumer
Negative – Higher import costs passed to consumers. Retailers warn of price hikes reducing purchasing power and demand. Little to no upside noted, as companies face either raising consumer prices or absorbing costs. |
Key Themes & Illustrative Quotes
Widespread “trade war” anxiety: Posts consistently convey alarm about an escalating trade conflict. Executives describe the situation as “global trade chaos” and even a “nightmare,” reflecting fears that tit-for-tat tariffs are destabilizing the business environment. As one European industry leader summed up, “The US announcement of the tariffs is a dark day for transatlantic trade.”
Supply chain disruption and cost pressures: A dominant theme is the disruption of supply chains and rising costs. Companies across industries report having to rethink sourcing and production. An automotive post noted the sector faces “$160B in additional costs” due to tariffs, while a retail commentator sarcastically celebrated “American consumers will be liberated from parts of their purchasing power” – highlighting expected price increases. Businesses worry these higher costs will reduce profitability and consumer spending in the coming quarters.
Calls for strategic adaptation: Many businesses urge proactive adaptation to the new tariff landscape. Common suggestions include diversifying markets and suppliers, passing costs judiciously, and investing in innovation. European voices, for example, talk about strengthening intra-European trade or forging Asia-Pacific partnerships (to “deepen ties with China” and others) as buffers against U.S. protectionism. The sentiment is that companies must stay agile – seeking expert guidance and scenario planning – to navigate the uncertainty.
Domestic vs. international perspective divide: There is a notable split in sentiment between some U.S. domestic-focused perspectives and those of international or globally engaged firms. A handful of American-centric posts strike a supportive tone, viewing tariffs as a long-overdue correction to unfair trade – framing them as patriotic economic policy (e.g. one post lauded the tariff policy as a “Declaration of Economic Independence”). In contrast, the vast majority of posts – especially from Europe and Asia, but also many in the U.S. – stress the negative fallout, from damaged alliances (“the US doesn’t see Europe as an ally anymore,” one European commentator lamented) to lost sales and investment.
Overall consensus – more pain than gain: Despite a few positive notes (such as niche exemptions or hopes of bolstering local industry), the overarching consensus in these LinkedIn discussions is that the U.S. tariffs are hurting business confidence globally. Senior executives and experts across regions convey that the tariffs introduce significant headwinds for growth, and any short-term protective benefits for a few industries are outweighed by broader instability and cost increases in the world economy.