Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
AI and super agents
GenAI is shifting from hype to execution, with teams probing reliable tool integration via Model Context Protocol and stack security, not just flashy pilots.
AI is being applied to customer listening and conversation intelligence to surface real-time insights and trigger more relevant B2B campaigns.
Voice cloning is emerging as a brand asset, enabling consistent tone and hyper-personalized voice ads across channels.
AI SDR super agents are moving from concept to demo, signaling automation of prospecting and first-touch engagement.
Leaders caution that AI orchestration is only valuable when grounded in clear use cases, data readiness, and adoption.
Marketing Automation and MAP
Marketo best practices remain timeless: disciplined data quality, tight naming conventions, and deep sales collaboration.
MAP selection is a fit exercise, not a feature checklist, with advice to profile needs and culture before committing.
Guidance stresses architecting data streams into the MAP, aligning to defined GTM motions, and designing journeys before building automation.
Modern CRM plus MAP stacks are framed as revenue systems, with AI features recast as revenue intelligence rather than add-ons.
CDP and Identity
Identity flexibility is a competitive requirement, with vendors positioning around seamless connection to ESPs, CDPs, and broader stacks.
Hospitality and other data-rich verticals are urged to mine existing guest data first, then scale CRM programs for immediate ROI.
Practitioners emphasize first-party data activation over tool proliferation.
Analytics and Measurement
Attribution remains imperfect yet useful; teams are advised to unify data, choose smarter models, and treat estimates as directional signals.
Performance marketers consolidate a pragmatic toolkit: search console, competitive intel, GA4, tag management, mobile measurement partners, and LLM assistants.
Leaders warn against dashboard theater; fundamentals and data clarity beat ever-denser visualizations.
Advertising and Media
Real-time, AI-assisted media decisioning is advancing, emphasizing unified activation without data fragmentation or attribution chaos.
Paid media teams are re-evaluating stack complexity and pushing for systems that shorten time to decision and reduce operational drag.
Sales Tech and RevOps
Shift from MQLs to genuine hand-raisers continues, with intent and qualification moving earlier and closer to revenue.
Marketing operations is affirmed as system architecture, not ticket taking, with a mandate to design end-to-end GTM flows.
AI SDR and revenue intelligence narratives illustrate a convergence of marketing, sales, and data functions.
Web and Conversion
Practitioners showcase lightweight build patterns, including no-code forms and flow builders embedded in modern CMS sites to accelerate capture and testing.
Focus remains on speed to launch, maintainability, and measurable improvements in qualified meetings.
Data Infrastructure and Integration
Teams explore MCP and adjacent patterns for safer, faster AI tool integration across the stack.
Sustained interest in clean data pipelines and minimal entropy, balancing ROI thinking with the constant energy required to keep systems ordered.
Strategy and Operating Model
Digital maturity is reframed as clarity, adoption, and impact rather than platform count.
Hiring a marketing architect is presented as a lever to bridge business and IT, enforce conventions, and reduce waste.
Career guidance for MarTech leaders centers on avoiding vendor lock-in, leveraging data, and building omnichannel muscle.
Events and Community
Practitioners reported insights from recent summits, calling out AI, composability, and revenue alignment as dominant themes.
Upcoming talks and sessions continue to explore the fast-changing landscape and applied use cases.
New Products and Notable Demos
Teleforce positions an AI-powered, unified advertising platform for intelligent, real-time activation without data silos.
PiperX is showcased as an AI SDR superagent, demonstrating automated prospecting and first-touch engagement.
A complete AI email marketing automation platform is introduced, promising prompt-driven segmentation and campaign creation.
Identity and integration flexibility is highlighted by providers emphasizing seamless connections across ESP, CDP, and the wider MarTech stack.