Best of LinkedIn: MarTech Insights CW 32/ 33

Consolidation pressure is reshaping SalesTech and MarTech, forcing clearer focus and trade-offs in go-to-market plans

Leaders call out tech sprawl and hidden costs, urging disciplined stack simplification and value tracking

The MarTech–AdTech convergence is more of an organizational challenge than a tooling gap, requiring shared objectives and operating rhythms

Teams are advised to select one core AI platform and go deep, rather than spreading thin across many tools

Effective CRM strategies start with audits of current data and processes before layering new capability.

Pipeline consistency is framed as the driver of sales performance, not individual heroics

Revenue Operations continues to rise in prominence and is positioned as the connective tissue across marketing and sales

Smarter market entry and remote scaling are linked to stronger RevOps maturity and clearer commercial accountability

Practitioners highlight engagement sequencing in paid social to build higher-quality retargeting pools

Messy data remains the primary blocker to capturing AI value; unified data layers are presented as the remedy

Flexible, warehouse-native and hybrid CDP deployments gain momentum for stronger control, security, and activation speed

Data quality is reframed as a shared business responsibility, not only an engineering task

Confusion around lead-scoring mechanics, including time-decay models, underscores the need for transparent measurement logic

DIY automations deliver quick fixes but hit limits on scale and personalization; AI-powered systems are preferred for durable gains

Teams are embedding AI in day-to-day workflows while cautioning against hype and over-reliance that neglects human judgment

Guidance centers on aligning AI investments to long-term growth levers, not tool novelty

Posts spotlight “learn one platform deeply” to accelerate adoption and reduce execution risk

Shift from campaign-centric blasts to personalized journeys and lifecycle programs is reinforced as best practice

Customer-centric email and respectful data practices are tied to higher engagement and stronger loyalty

CRM leaders stress that trust, permissions, and clear value exchanges are foundational to retention

Treasure Data introduced a Hybrid CDP that combines “Complete” and “Composable” modes with an emphasis on real-time activation and predictable pricing

Snowflake and Capital One Ventures invested in Hightouch, reinforcing the market’s tilt toward composable architectures

ONAR announced the acquisition of Retina.ai to own performance-layer intelligence within the marketing technology stack

Practitioners share pragmatic AI playbooks and maturity models to guide operating improvements

Conferences and forums continue to emphasize generative AI use cases, personalization, and the skills required to operationalize them

Observers note that company follower growth on LinkedIn can signal resonant content and potential commercial impact