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Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Strategy and Planning
Choose events deliberately and design programs around clear objectives that span pre, during, and post show
Treat the booth as one touchpoint within a broader journey that includes curated meetings and private demos
Start small with sharp offers and scale repeatable plays as proof of effectiveness builds
Prioritize message clarity and product understanding to anchor all on site activity