Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Field Marketing & Events
Pipeline‑first playbooks surfaced, outlining five clear steps to win business even when skipping the booth
ROI discipline hardened: practitioners paired paid media pre‑targeting with post‑event retargeting to convert interest into deals
Sponsorships held firm as visibility engines, viewed as resilient regardless of budget climate
Quality interactions beat foot‑traffic metrics: executive roundtables, ABM roadshows, and customer‑advocacy moments drove higher conversion
Channel & Partner Marketing
Partner readiness emerged as the gating variable for demand programs; teams invested in enablement assets and joint account planning
Transparent, timely communication anchored by story‑led proof points helped reinforce channel trust
Ecosystem plays replaced one‑to‑one alliances as leaders orchestrated multiparty solutions to navigate buyer complexity
Human connection dominated: high‑performing teams prioritised empathy‑driven relationships over portal automation
Integrating partner and field marketing unlocked local engagement and shared pipeline accountability
Demand Generation & Lead Management
AI‑powered matchmaking, blended with human curation, delivered order‑of‑magnitude gains in meeting quality
Intimate C‑suite dinners proved a high‑yield demand lever, seeding multi‑deal ripple effects
Successful affiliate programs tightened lead follow‑up, sales alignment, and data hygiene for predictable contribution
Marketing Operations & Enablement
RevOps automation streamlined event workflows and lead qualification, accelerating hand‑offs from field to SDRs
Major vendors began shifting talent from campaign execution toward channel enablement and influence‑based measurement
Want see the posts voices behind this summary?
This week’s roundup (CW 17/ 18) brings you the Best of LinkedIn on Field & Channel Marketing:
→ 63 handpicked posts that cut through the noise
→ 31 fresh voices worth following
→ 1 deep dive you don’t want to miss