Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Partner Ecosystems & Strategy
Ecosystem maturity replaced head-count expansion as the primary success metric; automated onboarding and proactive engagement now frame value creation
Discussions at Catalyst 2025 in Seattle highlighted platform-era operating models and Agentic AI as catalysts for multi-party growth
AI-driven ecosystem management solutions are moving partner support from reactive issue handling to predictive guidance
Demand Generation & Campaign Execution
AI PCaaS and Warmfunelo case studies showed that template-based campaigns can convert MDF into qualified pipeline within weeks
High-performing teams closed internal alignment gaps – product readiness, enablement, and messaging, before launching demand tactics
Technology & Product Updates
Dell unveiled an AI-powered Digital Marketing Tool that delivers on-demand assets and real-time dashboards to partners
Qualcomm showcased a rebuilt channel program anchored in narrative-led selling to boost attach rates
Partnership Revenue Lab GPT launched as an open advisory engine, codifying playbooks for partner managers
A new affiliate marketing guide (v 3.0) provides step-by-step tactics for scaling performance partnerships
Measurement & Attribution
Multi-touch attribution frameworks are replacing last-click views, enabling budget shifts toward proven referral paths
Everflow demonstrated real-time attribution with automated payouts, reducing partner churn and lifting net revenue retention
Events & Community
DynamicsCon and Directions North America blended data-backed sessions with hands-on demos, reinforcing the importance of intimate partner communities
Partnership Leaders Catalyst 2025 emerged as the go-to forum for ecosystem operators, spotlighting AI, platform strategy, and C-suite alignment
Podcasts and recap series are extending event insights, keeping learning cycles active between conferences
Learning & Enablement
Social proof – customer success stories and peer endorsements proved more influential than product factsheets in closing partner-sourced deals
Thought Leadership
Posts converged on a single imperative: move partner marketing from co-branded collateral to orchestrated growth architecture built on data, shared KPIs, and story-driven positioning
Want see the posts voices behind this summary?
This week’s roundup (CW 19/ 20) brings you the Best of LinkedIn on Channel Marketing:
→ 63 handpicked posts that cut through the noise
→ 42 fresh voices worth following
→ 1 deep dive you don’t want to miss