Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
AI SDRs and Agent-led GTM
Warmly rolled out Marketing Ops Agents that map buying committees, score intent, enrich data, and launch hyper-targeted campaigns automatically
Apollo’s AI Assistant demonstrated true execution inside the platform across prospecting, ranking, sequencing, and workflow buildout
Leaders stressed context and ICP clarity over raw automation to avoid high-volume, low-quality outreach
Practical guidance centered on narrow loops that compound signal quality rather than broad spray-and-pray tactics
Sales Operations and Outbound Quality
Executives warned that AI multiplies CRM weaknesses and that hygiene fixes must precede scaling
Outbound teams shifted toward systems thinking where offers, audiences, and timing outrank tooling choices
Playbooks emphasized fewer steps, stronger value props, and measurable learning cycles over long sequences
Creative Automation and Brand Safety
CMOs highlighted two valid paths: off-the-shelf generators to accelerate workflows or bespoke platforms tuned to process and governance
Adobe Firefly featured as an accessible accelerant for asset production inside marketing stacks
Custom internal platforms showed advantage where brand control, data access, and workflow fit drive durable gains
Data, Attribution, and Infrastructure
Posts converged on rigorous data models, event tracking, and source hygiene as prerequisites for AI value
Teams focused on clean enrichment, precise UTM discipline, and practical attribution over vanity metrics
Leaders linked conversion lift to better inputs rather than additional automation layers
Paid Media and Retail Media
Retail media advanced toward full-funnel orchestration with search as the base and growing upper-funnel reach
Marketers leaned into connected ecosystems that unify on-site, CTV, and shoppable surfaces
Creative testing and rapid iteration remained the compounding edge in paid activation
Partnerships and Ecosystem Signals
Community posts from industry events underscored tighter alignment among data, creative, and activation partners
Vendor narratives emphasized agent frameworks that can slot into existing martech rather than replace it
Practitioners valued interoperable stacks over one-vendor lock-in to preserve speed and optionality
Leadership and Operating Models
ANA Masters of Marketing takeaways showcased the gap between AI champions and late adopters inside large brands
GM presented “Metropolis,” an internally built AI platform aligned to their creative and analytics workflows
United Airlines and LVMH shared brand-first frameworks that pair modern tooling with disciplined creative principles
Notable Product Moves
Warmly introduced Marketing Ops Agents for ABM precision and automated campaign launch
Apollo advanced an in-product AI Assistant that executes GTM tasks with minimal prompting
CMOs highlighted internal AI platforms purpose-built for their workflows alongside pragmatic adoption of creative generators
Want to see the posts voices behind this summary?
This week’s roundup (CW 41/ 42) brings you the AI in B2B Marketing:
→ 60 handpicked posts that cut through the noise
→ 31 fresh voices worth following
→ 1 deep dive you don’t want to miss