Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Autonomous SDRs and GTM Agents
AI SDRs demonstrated tangible outcomes such as multi-language conversations and rapid meeting booking, with examples of agents scheduling demos within hours
Several voices positioned AI SDRs as complements to human reps, not full replacements, with hybrid models pairing agents for execution and humans for strategy
Agentic approaches outperformed rule-based bots, emphasizing conversational quality, ICP alignment, and workflow orchestration over generic templating
Practitioners stressed that high lead volume without meetings signals upstream issues in targeting, data, or offer design
AI-native GTM and CRM Stacks
Posts argued that marketing and sales should be run as an AI-powered operating system rather than a collection of disconnected tools
AI-first platforms were framed as disruptive to incumbent CRMs, with logic layers for account selection and prioritization replicating expert judgment at scale
Leaders urged a proactive shift from manual CRM operations to automated, agent-driven GTM processes as the default
Content, SEO, and Creative Automation
Guidance centered on using AI to assist creators, not outsource thinking, with modular content, persona agents, and AI SEO working as an integrated system
Search is changing, and marketers were advised to adapt to AI-driven recommendations with more authoritative, audience-first content
Practical playbooks combined lead reactivation, SEO, and audits to drive measurable, scalable results
Email Outreach and Personalization
The clear advice was to stop mass-produced AI templating and instead use AI for deep research and hyper-specific messaging
Workflows showcased fully automated pipelines from capture to personalized emails and internal notifications, raising the bar for outbound quality
Data Quality and Measurement
Contributors tied most agent failures to poor data rather than weak models, elevating data readiness as the primary success factor
First-party data activation and clean segmentation were positioned as prerequisites for accurate measurement and conversion lift
Infrastructure investments for revenue teams were called out as essential to scale AI reliably across channels
Market Moves: Launches, Funding, and Milestones
Clay announced a $100M Series C, reinforcing the emergence of AI-native GTM roles and deeper workflow automation
lemlist highlighted $34M ARR as proof that unified platforms, quality data, and AI-assisted operations can compound results
Prism by Pixis was positioned as a way to streamline marketing data into actionable insights for confident decision-making
Warmly’s Warm Legency illustrated a service model blending AI with human oversight for SDR execution
Roles, Talent, and Operating model
The GTM Engineer role featured prominently, reflecting the need to design, automate, and maintain AI-enabled revenue systems
Tech GTM jobs requiring AI skills expanded sharply, with career guidance emphasizing individual productivity gains from mastering AI tools
At enterprise scale, leaders underscored the pairing of AI agents with skilled operators to build a resilient revenue engine
Playbooks and Practical Enablement
Multiple guides and workflows shared step-by-step methods for saving costs, automating repetitive GTM tasks, and improving funnel conversion
Curated tool stacks mapped essential categories for AI-assisted sales and marketing, from enrichment to outreach to analytics
Webinars and audits leaned into stack readiness, data hygiene, and segmentation as the foundation for impact
Go-to-Market Distribution Shifts
Google’s AI changes pressured teams to rebalance from passive inbound to proactive outreach, proof-based messaging, and precision targeting
Strategic voices emphasized signals and evidence over spammy volume, aligning outreach with buyer intent and verifiable value
Want to see the posts voices behind this summary?
This week’s roundup (CW 33/ 34) brings you the Best of LinkedIn on AI in B2B Marketing:
→ 62 handpicked posts that cut through the noise
→ 28 fresh voices worth following
→ 1 deep dive you don’t want to miss