Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Go‑To‑Market & Revenue Operations
Founders adopt a 2×2 commercialization matrix and a four‑stage maturity roadmap to guide AI GTM choices
Emphasis moves from broad automation toward strengthening underlying data quality as the critical success factor
Rapid AI uptake forces new segmentation models and role definitions across GTM functions
Scale Venture Partners’ GTM AI Lab illustrates how specialized teams turn AI insights into practical collateral and close persistent execution gaps
Sales & SDR Automation
AI‑powered SDR agents now handle prospecting, qualification, and outreach, creating fully automated lead‑generation funnels
Memory‑based engines continuously learn from interactions to refine messaging and improve win rates
Top performers blend AI efficiency with trained human oversight, acknowledging that seasoned reps remain vital
Clean data governance and disciplined agent training emerge as decisive enablers of measurable revenue impact
Content & SEO Evolution
Marketers pivot from classic SEO toward “generative engine optimization,” aligning with AI‑driven search experiences
Specialized AI tools accelerate research, strategy, and copywriting, boosting speed and consistency
Quality concerns trigger calls for more authentic AI‑generated content that preserves brand voice
Publishers pilot licensing models that supply high‑quality B2B knowledge assets to generative systems
Tooling & Product Innovation
Quick assessments benchmark a stack’s readiness for agentic AI across the funnel
New personalization engines claim to craft outreach that feels distinctly human, countering generic chat outputs
Enterprise teams increasingly buy packaged AI software instead of building in‑house to shorten time to value and reduce risk
Leaders narrow their toolsets to a few high‑impact applications, focusing on production deployment and clear business returns
Entrepreneurs stress effectiveness over pure automation, keeping marketing initiatives human‑centred
Advertising & DOOH
AI‑driven platforms bring real‑time targeting and automated optimisation to digital out‑of‑home campaigns
Early adopters record clear competitive advantages, while laggards risk losing ground
Practitioners demand rigorous experimentation to separate genuine impact from hype
Want to see the posts voices behind this summary?
This week’s roundup (CW 27/ 28) brings you the Best of LinkedIn on AI in B2B Marketing:
→ 60 handpicked posts that cut through the noise
→ 42 fresh voices worth following
→ 1 deep dive you don’t want to miss