Best of LinkedIn: AI in B2B Marketing CW 21/ 22

CMOs at multiple summits framed AI as the new default for go-to-market, emphasizing continuous training and agile operating models

Posts highlight that up to ninety percent of GTM teams already embed large-language models across workflows, cutting annual marketing costs by six-figure sums

Thought leaders stress “AI authority” as the next SEO: brands must become the definitive answer inside assistant-driven search

Executives warn that relevance, not jobs, is at risk – marketers must adapt skills and governance before competitors do

Predictive models and generative outreach are outperforming legacy tactics on LinkedIn and email, accelerating pipeline velocity

Chat-first buying experiences are consolidating discovery, pricing, and negotiation, pushing sellers to influence earlier in the funnel

Revenue leaders caution against one-size-fits-all AI SDR vendors; human judgment remains critical to preserve brand tone and conversion quality

CRM automation combined with GenAI is closing gaps between marketing and sales, enabling single-view account orchestration

Frameworks surfaced for automating eight core pillars – from asset creation to campaign scheduling, compressing launch cycles from weeks to days

State-of-Martech commentary shows a pivot to modular, AI-ready stacks that curb tool sprawl and employee burnout

Email retains top ROI when AI handles segmentation and testing, leaving creative direction to marketers

Human-AI task forces are formalizing inside operations teams to codify governance and precision at scale

AI-driven analytics now enable person-level targeting in B2B, mirroring B2C sophistication

Google’s new Marketing Advisor uses account data to surface real-time spend and creative recommendations within Ads

ANA, Gartner and SAS event recaps converged on a single message: without reliable data foundations, AI value creation stalls

Agentic AI is powering dynamic journey orchestration, adjusting offers and messaging in real time

Smarter ecommerce tactics prioritize relevance and intent over raw traffic, with AI-guided SEO at the center

Experts advise perfecting data hygiene and journey mapping before scaling advanced personalization algorithms

GenAI has commoditized surface-level content; depth now hinges on rigorous prompts and domain expertise

Creative teams are integrating tools such as Google Gemini to boost ideation speed while maintaining narrative quality

Curated newsletters that pair AI growth playbooks with sharp commentary continue to rise as trusted knowledge hubs

AI-based virtual focus groups promise rapid, cost-free validation of messaging and product concepts

Marketers are re-engineering privacy and compliance practices to govern the shadow data created by embedded AI features

Brand-agency relationships are realigning around shared AI capability building, with joint roadmaps replacing traditional handoffs