Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Pipeline Acceleration & Lead Generation
AI agents built with n8n and similar frameworks qualify and score leads automatically, shrinking manual list-building time
Tools that scrape LinkedIn at scale enrich every contact with firmographics and verified email, tightening Ideal Customer Profile targeting
Thought-leaders warn that AI augments proven prospecting playbooks rather than replacing human judgment
Marketing Automation & Integrations
Clay’s new integration with ActiveCampaign links enrichment and engagement in one pass, advancing account-based marketing precision
Workflows are shifting from fixed 90-day cadences to continuous AI-driven loops that surface accelerate-to-revenue opportunities
Early-stage “AI agents” inside CRMs remain rule-based; roadmap discussions focus on adding real autonomy and decision logic
Personalization & Creative AI
Raleon’s Vibe Marketing engine generates real-time email copy tuned to engagement signals, pushing dynamic personalization mainstream
Meta’s AI ad suite shows lower cost-per-acquisition and higher click-throughs for health brands, highlighting data-rich vertical wins
Luma AI converts static product images to 3-D scenes, opening immersive storytelling without heavy production budgets
Claude and similar assistants consolidate campaign tasks, easing tool fatigue for lean marketing teams
Content & Search Optimization
Google’s AI Overviews and LLM-optimized results force marketers to strengthen authority signals and structured data
Posts caution against bulk AI-generated articles that invite penalties; quality and originality still govern ranking
Marketers use AI for rapid keyword clustering, title creation, and meta-description drafting, compressing planning cycles
LLMO / GEO strategies emerge to keep brands visible in conversational search flows
AI Adoption & Ecosystem
Surveys show 74% of digital marketers still under-utilise AI, missing speed and creativity advantages
Comparative reviews of free foundation models outline trade-offs in accuracy, cost, and fine-tuning effort for SaaS tasks
OMR 2025 conversations underline a gap between AI hype and concrete rollout, signalling room for fast movers
Agent.ai launches a marketplace for specialised marketing agents, inviting community feedback to speed iteration
Sales Enablement
Jeeva AI removes low-value admin from reps’ workloads, letting frontline teams focus on relationships and deal-crafting
Want see the posts voices behind this summary?
This week’s roundup (CW 17/ 18) brings you the Best of LinkedIn on AI in B2B Marketing:
→ 60 handpicked posts that cut through the noise
→ 49 fresh voices worth following
→ 1 deep dive you don’t want to miss