We’re excited to share this edition together with our partner B2B Marketing
The Global ABM Conference
Wednesday, 5 November 2025
Increasingly, you’ll find ABM at the heart of the best GTMs. Understanding customers. Forging relationships. Aligning around strategic goals. This is more than just marketing: great ABM is an organisation-wide change maker. Assumption shaker. Silo breaker.
But to make that leap, you’ll need more than just inspirational speeches and AI hype. You’ll need frameworks, benchmarking, and peer learning – all tailored to your individual needs.
And that’s where The Global ABM Conference comes in.
Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
And here is our Account-based Marketing Summary for CW 37/ 38
Strategy & Operating Model
ScenarioABM re-centers scale on scenario design and prioritization, not headcount or tooling
Operating success depends on role clarity, cultural fit, and sequencing before platforms enter the stack
Treat sales targets like engineering problems with systems, constraints, and sustainable design
Enterprise prospecting requires a net-new strategy, not scaled SMB tactics
ABM’s job is coordinated growth activation across teams, not a single campaign or channel
Targeting & ICP
Precision beats scale in small addressable markets and niche segments
Buying signals and account monitoring are non-negotiable to avoid missed outreach windows
Industry and segment performance data should drive targeting and creative splits
Lifecycle precision across expansion and retention unlocks efficient growth
Account selection must reflect market reality, not static dream lists
New LinkedIn campaigns are budget minefields without upfront structure and guardrails
Segmenting by high-converting industries improves performance and downstream sales acceptance
Multi-channel targeting and retargeting reinforce message lift and creative recall
Consistent creator-led engagement compounds pipeline over time when paired with clear offers
Ads amplify ABM, but orchestration across channels and stages delivers outcomes
Content & Creative
The best ABM content answers real customer questions, not workshop artifacts
Narrative clarity and human relevance outperform generic assets in high-stakes accounts
Events and experiential formats benefit from ABM playbooks built for measurable outcomes
Sales-first content patterns shorten cycles when they map to account pain and proof
Creative cadence matters; recurring, bold ideas keep target accounts engaged
Measurement, Intent & Revenue Signals
Dashboards purpose-built for ABM improve visibility across coverage, activation, and pipeline
Signal frameworks must connect to specific next actions for sales and marketing
Attribution is less valuable than shared operating metrics aligned to revenue stages
Deduplication and lead hygiene increase conversion and forecasting accuracy
Report what moves opportunities forward, not what flatters channels
Tech & Tools In Practice
Orchestrating ABM with RevOps discipline eliminates duplicate leads and tightens handoffs
Workflow tools and AI copilots can personalize 1:1 motions at practical scale
Platform timing matters; premature adoption creates complexity without outcome lift
MarTech earns its keep when it operationalizes segments, signals, and SLAs
Launches, Awards & Recognitions
Influ2 introduced contact-level intent to translate interest into concrete GTM actions
HockeyStack’s ABM dashboard showcased full-funnel monitoring in one operating view
Modern Health received a Demandbase ABM Trailblazer Award for integrated strategy and execution
AVEVA’s ABM program was highlighted at a Forrester forum for cross-team collaboration
Partnerships & Ecosystem Moves
Zoom’s partnership with Demandbase reported significant uplift in ABM opportunities and sales conversion
Agency and integrator moves emphasized ABM as a revenue system, not a marketing project
Cross-functional alliances around AI and outbound aim to standardize signal-to-action loops
Events & Community
Global ABM Conference momentum underscores frameworks, case studies, and research demand
Practitioner sessions focus on practical plays, measurement design, and sales relationships
Side events and lounges concentrate on AI-driven ABM, outbound integration, and enablement
Want to see the posts voices behind this summary?
This week’s roundup (CW 38/ 39) brings you the Best of LinkedIn on Account Based Marketing:
→ 65 handpicked posts that cut through the noise
→ 30 fresh voices worth following
→ 1 deep dive you don’t want to miss