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Oliver Buchannon
Deepshikha Gouda

Go-to-Market

Best of LinkedIn: Go-to-Market CW 40/ 41

Oct 16, 2025

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4 min read

Best of LinkedIn: Go-to-Market CW 40/ 41

The past two weeks highlighted a decisive shift from sporadic tactics to engineered, data-driven GTM systems. AI is no longer a side project but an operating layer, while leaders refocus on foundational rigor, partner motions, and scalable processes that compound.

Deepshikha Gouda
Deepshikha Gouda

Strategic B2B Marketing
by FRENUS

Research and Insights are the fuel to successful Strategies and Execution - and our specialization.

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