What we do

Where Strategic Intelligence Meets B2B Growth

At Frenus, we don’t just deliver market research - we enable confident decision-making.

We’re a consulting boutique focused on helping B2B companies navigate complexity, uncover market opportunities, and accelerate strategic initiatives. Whether you're entering new markets, shaping a go-to-market strategy, or planning your next move against competitors, we provide the research foundation to get it right.

Our Focus: Research-Driven. Strategy-Led.

We work at the intersection of research and strategy, designed specifically for complex B2B environments. Our insights are always custom-built - based on your goals, your market, and your decision-making needs.

Here’s how we support your journey:

• Market Sizing & Growth Potential
  We help you understand where your market is heading, who’s gaining traction, and where the real opportunities lie.

• Competitive Intelligence
  We monitor your competitors’ strategies, positioning, pricing, and GTM plays - giving you an edge where it matters most.

• Customer & Buying Center Insights
  We dive deep into decision-maker needs, pain points, and buying triggers - tailored for your ABM, product, or sales efforts.

• Partner & Supplier Analysis
  We assess the players in your ecosystem — from supply chain to alliances - so you can build with confidence.

• Technology & Innovation Scouting
  We identify relevant technologies and disruptive trends to keep your roadmap future-proof.

• Product & Service Benchmarking
  Understand how your offerings perform in real-world conditions, and how they compare to market alternatives.

How We Work: More Than Just Research

We bridge the precision of structured research with the clarity of consulting.

Each project is built on a proven combination of:

• Primary research (interviews, expert panels, direct feedback)

• Secondary research (reports, public data, databases)

• Real-time trend and signal monitoring

We deliver more than slides and spreadsheets - we deliver insight you can act on. Clear narratives. Strategic recommendations. Decision-ready output.

Global Reach, Boutique Approach

Our headquarters are in Stuttgart, Germany, and our team operates internationally - with research hubs in Eastern Europe and South Asia. This gives us the global agility to manage complex projects, while maintaining the personal, high-touch service of a focused boutique.

We work across industries including:

• Automotive & Mobility

• Energy & Utilities

• Industrial & Manufacturing

• Technology & Digital Platforms

• Logistics & Transportation

• Health & Life Sciences

• Construction & Smart Infrastructure

Who We Work With

We partner with ambitious B2B companies - from innovation leaders to mid-sized hidden champions - who seek clarity in complexity.

Typical projects include:

• Market entry strategy and due diligence

• Strategic partner and competitor assessments

• Customer segmentation and ICP mapping

• Go-to-market and ABM intelligence

• M&A research support

Let's Connect

If you're looking for insights to fuel better decisions, we’d love to talk.

[email protected] or +49 711 99529-629 or just get in contact with me via LinkedIn: https://www.linkedin.com/in/thomas-allgeyer/