Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!
Thought Leadership and Market Education
Experts reframed the outbound vs content debate around control and scalability offering benchmark data for decision-making
Content emphasized that defining the Ideal Customer Profile is foundational to social selling effectiveness
Psychological framing trust building and audience resonance were central themes in high-performing narratives
Clear distinction was made between broadcasting and targeted engagement as drivers of buyer interaction
Platform Enablement and Toolkits
Launch of a new Social Selling Agent solution positioned to support individual seller productivity
Solution features included workflow automation analytics layers and CRM syncing aimed at reducing manual friction
Feedback highlighted the importance of actionable post insights and scalable outreach capabilities
Network Capital and Relationship Leverage
Strategic alliances were announced between tech providers and commercial consultancies to drive go-to-market synergies
Narratives reinforced the value of embedded social selling programs within broader commercial transformation initiatives
Community-driven tactics such as influencer amplification and ecosystem collaborations were noted as key enablers
Community Engagement and Learning Activation
Webinars and masterclasses focused on narrative structure content rhythm and positioning tactics for LinkedIn
Posts promoting these sessions achieved high engagement suggesting strong market appetite for tactical guidance
Live formats with direct feedback loops emerged as preferred learning environments for practitioners
Signals from the Frontier
Several posts explored the role of AI and automation in enabling scalable seller behavior while cautioning against overreliance
Emerging tools were discussed in the context of augmenting not replacing the human touch in complex B2B selling
Content underlined that tech acceleration must align with authenticity and buyer relevance
Want to see the posts voices behind this summary?
This week’s roundup (CW 25/ 26) brings you the Best of LinkedIn on Social Selling:
→ 62 handpicked posts that cut through the noise
→ 48 fresh voices worth following
→ 1 deep dive you don’t want to miss