Best of LinkedIn: Social Selling CW 23/ 24

Sellers who post from personal profiles, not logos, see up to 10× reach and 2× higher buyer trust. Voices stress consistent thought leadership to attract both prospects and talent

B2B influencer programmes deliver outsized ROI by accelerating buying cycles; success hinges on aligning creator expertise with business narratives

The Social Selling Index remains useful only as a directional guide; influencers recommend pairing it with qualitative feedback on authority and relationship depth

“Ask for interest, not time”: shifting first touches from meeting requests to value prompts can double reply rates

Comment‑first engagement and “warm‑up” connection sequences outperform cold DMs; daily discipline – adding leads, nurturing with tailored content, and timely follow‑ups; still differentiates top performers

Channel choice matters: LinkedIn DMs win when the buyer is active on‑platform; cold email still converts when messaging is hyper‑segmented and insight‑rich

Enterprise sellers credit record‑size deals to relationship‑building threads rather than complex tech stacks – proving authenticity scales revenue

B2B buyers scrutinise authority signals before engaging; social proof, shared values, and demonstrated expertise outweigh brand logos

Addressing explicit pain points while creating aspirational outcomes remains the fastest path to “why now” urgency

Ghosting is universal; persistence paired with personalised relevance re‑opens stalled conversations more effectively than discounting

AI‑assisted warm‑up sequences lift multi‑channel email success by up to 280 percent, yet pure‑play AI SDR models struggle to replace human rapport

Content leaders warn of AI‑generated feed fatigue; human‑voiced insights and original POVs are cutting through noise

Prompt‑engineering workshops and GPT‑powered advocacy pilots show early promise, emphasising practicality over hype

The legacy SSI score is increasingly viewed as backward‑looking; experts advocate composite dashboards mixing reach quality, pipeline contribution, and relationship strength

Case studies highlight low‑engagement polls that still generated warm leads – underscoring that surface‑level likes are a poor proxy for opportunity creation

Modern measurement blends incrementality, attribution, and media‑mix modelling to guide budget reallocations toward high‑impact buyer touchpoints

First‑mover advantage on LinkedIn remains real: firms capturing category mindshare early face lower acquisition costs as competitors arrive

Community‑first positioning blurs B2B / B2C lines, unlocking wider influence pools and peer advocacy

Sales leaders re‑frame stagnation as a product‑market‑fit issue, urging tighter loops between go‑to‑market feedback and roadmap decisions

July masterclasses announced – covering personal branding, content strategy, social selling hacks, and corporate influencing; signal growing professionalisation of the discipline

Deal‑orchestration platforms gain traction in complex enterprise sales, promising clearer stakeholder alignment and shorter cycles